Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.
I recently had the pleasure of interviewing Nick Musica, an SEO expert and the owner of Optics In. The conversation was enlightening, and I believe it’s crucial to share the insights we discussed, especially for small business owners who are looking to improve their SEO results in the upcoming year.
In this special holiday episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of goal setting for personal and professional growth. She introduced her new program, the Empower Her Business Accelerator Program, and explained the SMART goal setting framework. Channer emphasizes the need for balancing short-term and long-term goals, creating vision boards, and tracking progress. She invites listeners for a free consultation session and teases the next episode featuring guest Nick Musica, who will share insights on SEO efforts for 2024. The episode ends with Channer wishing everyone a wonderful holiday weekend.
In this episode of “Marketing 101 for Small Business Owners”, Philippa Channer introduces her new Empower Her Business Accelerator Program, aimed at solopreneurs and small business owners. She emphasizes the importance of continuous learning, staying updated with industry trends, and leveraging online resources for skill improvement. Turner also highlights the value of building a network for learning and mentorship, and balancing learning with business responsibilities. The episode concludes with a preview of the next episode on setting growth goals.
Today, I’m excited to share some insights from a recent podcast episode where I discussed the importance of self-reflection in personal and professional development. In this episode, I shared valuable advice on the significance of reflection and learning from past experiences. The conversation revolved around the power of self-awareness and the role it plays in our growth.
Our main topic today is the balance between motherhood and business growth. To help us navigate this complex issue, I’ve invited Cienna Kopischke, a three-time multi-figure business coach with a background in communications and advertising. Cienna specializes in teaching women how to grow and scale their businesses using effective marketing and sales tactics while overcoming limiting beliefs.
As we continue our journey to help small businesses achieve marketing success in 2024, today’s podcast episode is particularly important. We’re diving into the essential topic of “Marketing Goals Every SMB Should Consider.” These are the goals that can truly make a difference in your business. Here’s what we’ll cover:
One of the main topics I want to delve into today is the importance of sticking with your goals all year long. The secret sauce to achieving your goals? Consistency. It’s about showing up every day, even when motivation is low. By consistently engaging with your audience and allocating resources to your marketing efforts, you’re laying a solid foundation for long-term success. This means regular content creation, consistent social media management, and maintaining a steady advertising budget.
One of the key topics we discussed in the episode was the importance of setting smart marketing goals. As a business owner, it’s crucial to have a clear vision of what you want to achieve and how you plan to get there. Whether you decide to involve your entire team or tackle these goals alone, it’s important to remember the benefits of collaboration and individual alignment.
As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.
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