Episode 121: Effective Social Media Planning for 2024

April 3, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.

Episode 120: About My Own Strategy and the EmpowerHer Program

March 27, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses her transition from social media management to creating the “Empower Her” program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.

Episode 119: SEO and Content Optimization

March 20, 2024 No Comments

In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment.

Episode 118: Leveraging Content Marketing for Growth

March 13, 2024 No Comments

Hello, fellow entrepreneurs and small business enthusiasts! I’m Philippa Channer, your guide through the world of marketing strategy, and the host of the “Marketing 101 for Small Business Owners” podcast. Today, I’m thrilled to share with you the insights from our latest episode, where we dove deep into the realm of content marketing and its potential to skyrocket your business growth.

Episode 117: Creating a Content Strategy that Resonates

March 6, 2024 No Comments

Today, I want to share with you insights from one of my most recent podcast episodes, where we dove deep into the art of creating a content strategy that not only speaks to your audience but also aligns seamlessly with your business objectives.

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

February 28, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

Episode 115 From Brand Recognition to Reputation

February 21, 2024 No Comments

As the host of the “Marketing 101 for Small Business Owners” podcast, I’ve guided countless entrepreneurs through the intricate maze of brand building. In my latest episode, I tackled a crucial subject for any business, big or small: brand consistency and recognition. Today, I want to share the insights and strategies from that episode, transforming them into actionable steps that can help elevate your brand to new heights.

Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

February 14, 2024 No Comments

Storytelling isn’t just a buzzword in the marketing realm; it’s the heartbeat of your brand. It’s about connecting with your audience on an emotional level, creating a resonance that’s more profound than any product or service you offer. Humans are innately drawn to stories—they are how we make sense of the world. From ancient cave paintings to modern-day novels, stories have always been a vessel for connection and understanding.

Episode 113: Strategies for a Powerful Business Image in 2024

February 5, 2024 No Comments

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

January 24, 2024 No Comments

As the host of a podcast that delves into the dynamic world of marketing, I had the pleasure of engaging in a riveting conversation with none other than Jessica Embree, the Creative Director at Tulip Media Group. Today, I’m thrilled to share the wealth of knowledge and insights gleaned from our discussion, which centered on the often-overlooked potency of print media in contemporary marketing strategies.