Why is brand reputation a key factor in today’s market? Brand reputation is one of the essential factors in today’s market. This is because consumers

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One

Branding.  Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly

Hey there, and welcome to the Marketing 101 for small business owners podcast, I am your host Philippa Channer, a content marketing strategist. I am

Hey there, and welcome to the Marketing 101 for small business owners podcast, I am your host Philippa Channer, a content marketing strategist. I am

Hey there, and welcome to the Marketing 101 for small business owners podcast. I am your host Philippa Channer and a content marketing strategist. I

Hey there, and welcome to the Marketing 101 for small business owners podcast. I am your host Philippa Channer, a content marketing strategist. I am

Today I am wrapping up my series on Business Essentials. This month I decided to embark on a series that deviates from normal content marketing