Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

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Episode 115 From Brand Recognition to Reputation

Episode 115 From Brand Recognition to Reputation

As the host of the “Marketing 101 for Small Business Owners” podcast, I’ve guided countless entrepreneurs through the intricate maze of brand building. In my latest episode, I tackled a crucial subject for any business, big or small: brand consistency and recognition. Today, I want to share the insights and strategies from that episode, transforming them into actionable steps that can help elevate your brand to new heights.

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Episode 114: The Art of Connection & Crafting Your Business's Unique Brand Story

Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

Storytelling isn’t just a buzzword in the marketing realm; it’s the heartbeat of your brand. It’s about connecting with your audience on an emotional level, creating a resonance that’s more profound than any product or service you offer. Humans are innately drawn to stories—they are how we make sense of the world. From ancient cave paintings to modern-day novels, stories have always been a vessel for connection and understanding.

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Episode 113: Strategies for a Powerful Business Image in 2024

Episode 113: Strategies for a Powerful Business Image in 2024

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

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Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

As the host of a podcast that delves into the dynamic world of marketing, I had the pleasure of engaging in a riveting conversation with none other than Jessica Embree, the Creative Director at Tulip Media Group. Today, I’m thrilled to share the wealth of knowledge and insights gleaned from our discussion, which centered on the often-overlooked potency of print media in contemporary marketing strategies.

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Episode 111: Evaluating the previous year's performance and learnings

Episode 111: Evaluating the previous year’s performance and learnings

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

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Episode 109: Setting Strategic Goals for the Year Ahead

Episode 109: Setting Strategic Goals for the Year Ahead

Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.

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Episode 108: Preparing Your SEO for 2024 with Nick Musica

Episode 108: Preparing Your SEO for 2024 with Nick Musica

I recently had the pleasure of interviewing Nick Musica, an SEO expert and the owner of Optics In. The conversation was enlightening, and I believe it’s crucial to share the insights we discussed, especially for small business owners who are looking to improve their SEO results in the upcoming year.

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Episode 107: Setting personal and professional growth goals for the upcoming year

Episode 107: Setting personal and professional growth goals for the upcoming year

In this special holiday episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of goal setting for personal and professional growth. She introduced her new program, the Empower Her Business Accelerator Program, and explained the SMART goal setting framework. Channer emphasizes the need for balancing short-term and long-term goals, creating vision boards, and tracking progress. She invites listeners for a free consultation session and teases the next episode featuring guest Nick Musica, who will share insights on SEO efforts for 2024. The episode ends with Channer wishing everyone a wonderful holiday weekend.

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Digital Marketing For Faith-based Organizations By Philippa Channer

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Creating Social Media Strategy that Works with Philippa Channer