Episode 151: Your Customer Journey Questions, Answered!

October 28, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.

Episode 150: Turning Prospects into Loyal Clients – The Decision and Retention Stages

October 21, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the crucial decision and retention stages of the customer journey. She offers strategies for converting prospects into loyal clients and maintaining these relationships post-purchase. Key tactics include clear call-to-actions, personalized follow-ups, exceptional customer service, and loyalty programs. Philippa emphasizes the importance of nurturing client relationships for long-term business success. Additionally, she announces the upcoming launch of the Empower program’s group sessions in January 2025, inviting listeners to join and connect with fellow entrepreneurs.

Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

October 14, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

October 7, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

Episode 147: Beating Burnout: A Female Entrepreneur's Guide to Summer Survival

Navigating Summertime Burnout: Strategies for Entrepreneurs

September 30, 2024 No Comments

In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout.

Episode 146: Your Mission & Vision Questions, Answered! (Uncovering Your Business Purpose)

September 23, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer leads a special Q&A session on the importance of mission and vision statements for businesses. Philippa clarifies the differences between these statements, offers practical advice on crafting them, and underscores their role in guiding daily actions and long-term goals. She also discusses the value of sharing these statements with clients to connect with the brand’s values. Philippa hints at future topics, including her personal experiences with burnout and the customer journey, and invites listeners to book a discovery call to align their business with their purpose.

Episode 145: Living Your Mission & Vision: How to Align Your Business for Impact

September 16, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, Philippa Channer underscores the pivotal role of mission and vision statements in business operations. She explains how these foundational elements should guide decision-making, hiring, partnerships, and product development. Philippa offers practical advice on breaking down vision statements into achievable goals and creating actionable plans. She shares examples of businesses like TOMS Shoes and Warby Parker that effectively align their actions with their core values. The episode concludes with an invitation for listeners to join a Q&A session and book a free discovery call for further support in aligning their business with their purpose.

Episode 144: Your Vision for the Future: Crafting a Statement That Inspires

September 9, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, Philippa Channer delves into the crucial role of vision statements for female entrepreneurs. She explains that a vision statement acts as a guiding star, providing direction and motivation. Philippa offers practical tips for crafting an inspiring vision statement, emphasizing specificity, vivid language, and emotional resonance. She also highlights the connection between mission and vision statements and encourages listeners to dream big. Additionally, Philippa promotes the Empower program, designed to help entrepreneurs unlock their potential. This episode serves as a motivational guide for articulating and leveraging business visions.

Episode 143: The Heart of Your Business: Why Your Mission Matters

September 2, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, Philippa Channer explores the critical role of mission statements in business success. She explains that a mission statement is a powerful tool that defines a business’s purpose and guides its operations. Philippa highlights how a well-crafted mission statement can attract the right audience, strengthen team cohesion, and aid in decision-making. She shares examples from well-known brands and her own program, Empower Her Business Accelerator, to illustrate these points. Philippa encourages listeners to recognize the value of a clear mission statement and invites them to book a discovery call to enhance their business strategies.

Episode 142: Your Value Proposition Questions, Answered!

August 26, 2024 No Comments

In this special Q&A episode of the “Empower Her Business Accelerator” podcast, Philippa Channer addresses key questions about understanding one’s ideal client and crafting a compelling value proposition. She offers practical advice for those feeling overwhelmed, emphasizing the importance of clarity over catchiness. Philippa shares her personal journey in refining her value proposition, highlighting the need for ongoing development. She encourages listeners to book a free discovery call to explore further support through the Empower Her program. This episode is a valuable resource for entrepreneurs looking to enhance their marketing strategies and business clarity.