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Episode 63: Your Guide to Marketing using LinkedIn and YouTube

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We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms.

Before we jump into our platform reviews, I wanted to share some practical social media marketing tips that each small business owner can immediately adopt to their marketing strategies.

Social media marketing tips

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns and give you a better understanding of what it takes to start and maintain an effective campaign.

Social Media Marketing Tip #1: Bypass Landing Pages Altogether

Social Media Marketing Tip #2: Leverage the Power of Life Events

Social Media Marketing Tip #3: Provide a Seamless, Cohesive Visual Experience

Social Media Marketing Tip #4: Build Communities Around Actionable Hashtags

Social Media Marketing Tip #5: Structure Social Campaigns Around Your Business Objectives

How a small business can use LinkedIn in their marketing strategy

With over 500 million users, LinkedIn is the world’s largest professional network. It’s great for small businesses because it provides them with a way to search for potential customers and connect with decision-makers.If your business follows a B2B model or targets consumers based on job titles, then LinkedIn can be a powerful tool for you!

How a small business can use YouTube in their marketing strategy

YouTube is the second-largest search engine in the world. It’s also the second most visited site on the internet. YouTube has 1 billion hours of video watched daily, which is only increasing. Unsurprisingly, it’s an excellent channel for reaching potential customers.

Next month I will share a series on how to make the most of the content you create by repurposing your content. As small business owners, we barely have the time to create content, so when we do, we need to make the most of it and share it in any way we can. Come back to learn ways to multiply your content and boost your brand awareness.

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