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Episode 62: How to include Snapchat and TikTok in your marketing strategy

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For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat. Before we get started, though, I wanted to look deeper into social media marketing, specifically, what makes up the essentials of a successful marketing strategy. Just having a presence on the platform and posting content isn’t a strategy. More is needed than just posting if you want your audience to take notice and take action with your brand.

The essentials of a successful social media marketing strategy

A successful social media marketing strategy will look different for every business, as no two small businesses are alike. Even businesses within the same industry will look differently as each has its own brand story and value proposition. But there are still some strategy elements that they will all have in common. Each will need to have:

  • Knowledge of your audience
  • Brand identity
  • Content strategy
  • Analytics
  • Regular activity
  • Inbound approach

How a small business can use Tiktok in their marketing strategy

Tiktok is a social video app that has over 400 million users. Brands can post videos on Tiktok which connect to their website, Facebook, and Instagram accounts. Tiktok videos are more engaging than other social media platforms because they allow for interactive comments from the audience.

How a small business can use Snapchat in their marketing strategy

It’s no secret that Snapchat is taking the world by storm. It’s a social media platform that’s geared towards the younger generation, with its chatting style and trendy filters. But did you know that it can also be an excellent marketing tool for small businesses? 

With one more week left in our series, we are almost finished going through the major social media platforms that each small business can utilize in its marketing strategy. Next week we will wrap up the series by reviewing the two remaining platforms, Linkedin and YouTube. Two compelling B2B platforms out there for small businesses.

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