Close this search box.
Close this search box.

Episode 62: How to include Snapchat and TikTok in your marketing strategy

Share This Post

For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat. Before we get started, though, I wanted to look deeper into social media marketing, specifically, what makes up the essentials of a successful marketing strategy. Just having a presence on the platform and posting content isn’t a strategy. More is needed than just posting if you want your audience to take notice and take action with your brand.

The essentials of a successful social media marketing strategy

A successful social media marketing strategy will look different for every business, as no two small businesses are alike. Even businesses within the same industry will look differently as each has its own brand story and value proposition. But there are still some strategy elements that they will all have in common. Each will need to have:

  • Knowledge of your audience
  • Brand identity
  • Content strategy
  • Analytics
  • Regular activity
  • Inbound approach

How a small business can use Tiktok in their marketing strategy

Tiktok is a social video app that has over 400 million users. Brands can post videos on Tiktok which connect to their website, Facebook, and Instagram accounts. Tiktok videos are more engaging than other social media platforms because they allow for interactive comments from the audience.

How a small business can use Snapchat in their marketing strategy

It’s no secret that Snapchat is taking the world by storm. It’s a social media platform that’s geared towards the younger generation, with its chatting style and trendy filters. But did you know that it can also be an excellent marketing tool for small businesses? 

With one more week left in our series, we are almost finished going through the major social media platforms that each small business can utilize in its marketing strategy. Next week we will wrap up the series by reviewing the two remaining platforms, Linkedin and YouTube. Two compelling B2B platforms out there for small businesses.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements


Digital Marketing For Faith-based Organizations By Philippa Channer


Networking Tips and Best Practices

Company Listing


Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews


Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews


Creating Social Media Strategy that Works with Philippa Channer