Close this search box.
Close this search box.

Episode 60: How Small Business Owners can use Facebook & Instagram in their Marketing Strategies

Share This Post

Social media marketing is a very effective marketing strategy for businesses of all sizes to reach their prospects and gain new customers. We understand now that people discover, learn about, follow, and shop from brands on social media. So if your business is not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! If you can accomplish great social media marketing, you can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales.This social media marketing series will focus on each platform, what makes each different, and how to select the best platform for your business. Before we get into the platforms, I want to give you a three-step guide to selecting the right platform for your business.

Step 1: Identify your audience

The first step is to identify who your audience is. You want to be as specific as possible since it will make your decision easier.

Step 2: Define your goals

Once you know your audience, you need to define goals for that audience.

Step 3: Find your audience.

Now that you have your audience profiled and your goals defined, it’s time to find your audience. 

How a small business can use Facebook in their marketing strategy

It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 11 social media platforms for business.

Facebook is one of the most popular social media channels on the internet. With over two billion monthly users, Facebook is a powerful platform for reaching potential customers. Businesses are starting to advertise on Facebook more and more because it’s an affordable way to reach a large audience.

How a small business can use Instagram in their marketing strategy

Instagram comes very close behind Facebook and is number three on our list of social media platforms for business. Instagram is owned by the same person who owns Facebook and has 500 million daily active users.

DesignRush sponsors this post. As small business owners, we are all familiar with SEO, but not all fully understand how to apply the best SEO practices to our websites. DesignRush has created an easy-to-follow guide with practical steps we can all apply to our business immediately.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements


Digital Marketing For Faith-based Organizations By Philippa Channer


Networking Tips and Best Practices

Company Listing


Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews


Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews


Creating Social Media Strategy that Works with Philippa Channer