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Episode 59: How to Stay Focused on your marketing goals all year long

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For the past three weeks, we have discussed the importance and steps of creating annual marketing goals for your business. Today we will wrap up the series with a conversation about how to stick with your goals throughout the year and minimize distractions that take you away from reaching your goals.

Acknowledge the distraction factor

It’s easy to get distracted and lose sight of your marketing goals. You may spend too much time on social media or, even worse, fall into the trap of spending too much time on Facebook.

Prepare a Time and Place to Focus

The more energy and attention you put into the process of creating and setting goals, the more likely they will stick with you and mean something. So don’t take this process lightly and prepare for this process like you would for a big event.

Keep the momentum going.

Here are some helpful tips for staying focused when you’re in the thick of it:

  • Make sure you set specific goals
  • Track your progress
  • Reflect on your goals often
  • Make a plan
  • Get an accountability partner or team

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