Category: Marketing 101 for Small Business Owners

You know, marketing is not easy when you are trying to launch a business. If you are doing it all by yourself, kudos to you,

This month I am speaking on something every small business needs to manage well, generating leads. No matter our product or service, we all want

When creating and sharing content, I have found that using themes helps the planning process. That is why for this Podcast, you will see me

Why is brand reputation a key factor in today’s market? Brand reputation is one of the essential factors in today’s market. This is because consumers

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One

Branding.  Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly

Hey there, and welcome to the Marketing 101 for small business owners podcast, I am your host Philippa Channer, a content marketing strategist. I am

Hey there, and welcome to the Marketing 101 for small business owners podcast, I am your host Philippa Channer, a content marketing strategist. I am