In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients’ search keywords. He also emphasizes the importance of networking and making connections with potential clients.
5 Marketing Mistakes Small Business Owners Need to Avoid
Are you a small business owner struggling to get your marketing right? Do you find yourself spending too much time on things that don’t generate revenue? If so, you’re not alone. In a recent episode of the Marketing 101 for Small Business Owners podcast, marketing strategist Eric Holka shared his top 5 marketing mistakes that small business owners make, and how to avoid them.
Mistake #1: Focusing on Branding Instead of Revenue Generation
Mistake #2: Obsessing Over a Perfect Website
Mistake #3: Not Creating Content Consistently
Mistake #4: Not Promoting Content Enough
Mistake #5: Not Collaborating with Others
Avoid these 5 marketing mistakes and you’ll be well on your way to success as a small business owner. To learn more about marketing strategies for small businesses, be sure to check out the Marketing 101 for Small Business Owners podcast and other resources available online. Remember, the key to success is to focus on revenue generation, create consistent content, promote it effectively, and collaborate with others. By avoiding these common mistakes, you’ll be able to build a strong brand and grow your business in no time.
