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Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

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In todays podcast episode, Philippa Channer and special guest, Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective messaging, finding unique ways to market your business, and understanding and connecting with your target audience. He shares two frameworks, “They Ask, You Answer” and the “Pager Method,” that can help with content creation and consistency in marketing efforts. Matt also highlights the three key components of marketing that small business owners need to invest in strategy, labor, and distribution. He warns against the mistake of not having a solid strategy in place before getting active in marketing.

During the show, Matt emphasized the importance of having a clear understanding of your target audience and their needs. This is crucial because it allows you to tailor your marketing efforts to meet their specific needs and preferences.

Additionally, Matt stressed the importance of creating a consistent brand image across all marketing channels. This includes everything from your website and social media profiles to your email marketing campaigns and advertising efforts. By maintaining a consistent brand image, you can build trust and credibility with your target audience, which can ultimately lead to increased sales and customer loyalty.

Another key point that Matt discussed was the importance of tracking and analyzing your marketing efforts. This involves regularly reviewing your website analytics, social media metrics, and other key performance indicators to determine what’s working and what’s not. By doing so, you can make informed decisions about where to allocate your marketing budget and resources, and adjust your strategy as needed to maximize your ROI.

Overall, creating an effective and cost-efficient marketing plan requires a combination of strategy, quality content, and effective distribution, as well as a deep understanding of your target audience, a consistent brand image, and ongoing tracking and analysis. By investing in all of these components, small business owners can attract and retain customers over time and achieve long-term success.

Timestamps of today’s podcast

Underrated Marketing Opportunity: In-Person Networking Events [00:05:25]

The speakers discuss the benefits of attending in-person networking events and building collaborations with like-minded industries to build a referral network.

The Power of Having a Niche [00:08:10]

The speakers discuss the benefits of having a narrow niche and how it can amplify marketing efforts.

The Importance of Communicating the Problem You Solve [00:08:10]

The speakers discuss the importance of communicating the problem you solve rather than just telling people what you do when attending networking events.

The Problem You Solve [00:08:57]

Matt Banker discusses the importance of leading with the problem you solve, rather than just stating what you do, in order to differentiate yourself and attract potential clients.

Marketing Strategies for Small Businesses [00:11:29]

Matt Banker suggests using organic social media, finding where your target market is, and utilizing Facebook groups to get noticed without breaking the bank.

Utilizing Frameworks for Consistent Content Creation [00:16:53]

Matt Banker recommends using frameworks and checklists, such as the “They Ask, You Answer” framework, to make content creation easier and more consistent for small businesses.

Content Frameworks [00:17:46]

The speakers discuss two content frameworks for small business owners: “They Ask You Answer” and “The Pager Method.”

Batching and Scheduling Content [00:20:26]

The importance of batching and scheduling content is discussed, along with the use of tools like Meet Edgar to help with social media scheduling.

Marketing is a Marathon [00:24:01]

The speakers emphasize the importance of investing time and effort into marketing early on, as it is a long-term strategy that requires patience and consistency.

Three Components of Marketing [00:26:15]

The speakers discuss the three things small business owners need to invest in for marketing: strategy, labor, and distribution.

The Importance of Strategy [00:27:47]

The speakers emphasize the importance of having a good strategy in place before starting any marketing efforts.

Where to Find Matt Banker [00:29:25]

Matt Banker shares where people can follow him and his company, Banker Creative, on LinkedIn and work with them for website and messaging services.

Resources and Links from today’s podcast:


Building a Story Brand by Donald Miller (00:11:18)

Marketing Made Simple by Donald Miller (00:11:18)

They Ask You Answer book by Marcus Sheridan (00:17:46)


Meet Edgar social media scheduler (00:22:22)

ClickUp task management tool (00:20:26)


The Pager Method by Annie Schiffman (00:18:31)


Matt Banker can be found on LinkedIn and his company is Banker Creative (00:29:25)

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