Close this search box.
Close this search box.

Episode 120: About My Own Strategy and the EmpowerHer Program

Episode 120: About my own Strategy and the EmpowerHer Program

Share This Post

From Social Media Management to Empowering Entrepreneurs: My Journey to Developing the “Empower Her” Program

Hello everyone, I’m Philippa Channer, your guide through the ever-evolving world of marketing, and the voice behind the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a personal journey—a behind-the-scenes look at my professional evolution and the creation of a program that’s very close to my heart: “Empower Her.”

The Genesis of Channer Consulting

My foray into the marketing realm began with the launch of Channer Consulting in 2020. I set out to offer social media management services, primarily to non-profit organizations. It was a time of excitement and, admittedly, a bit of trepidation. The teachings of marketing expert Latasha James were a beacon for me, guiding me through the tumultuous first year, which was compounded by the challenges of the COVID-19 pandemic.

A Pivot Towards Purpose

As I navigated the complexities of social media management, I encountered a pivotal realization: it wasn’t the perfect fit for me. This epiphany led me to pivot towards a content marketing strategy program. I recognized the critical need to align content with my clients’ organizational goals, bridging the gap between content creation and tangible organizational growth.

The Birth of “Empower Her”

The evolution of my services didn’t stop there. I developed the “Empower Her” program, a comprehensive marketing strategy and coaching service designed to empower clients to execute their marketing with confidence. This program is a tapestry woven with various elements, including the marketing model canvas, social media optimization, and a robust 12-week marketing strategy—all underscored by the coaching aspect that guides clients through the intricacies of the process.

A Focus on Female Empowerment

One aspect of the “Empower Her” program that I’m particularly proud of is its impact on my female audience. While I welcome male clients with open arms, there’s a special alignment with the coaching nature of the program that resonates profoundly with female entrepreneurs. It’s about empowering women to understand and confidently execute their marketing strategies, fostering a sense of community and support.

Looking Ahead: The Future of the Podcast

As I share my journey and stories with you, my audience, my goal remains to provide valuable insights and personal experiences. Education is at the core of what I do, and I’m excited to continue offering content on social media strategies. Stay tuned for future episodes where I’ll dive into effective social media planning, emerging social media trends, measuring social media ROI, and exploring essential business operations tools.

A Commitment to Authenticity and Transparency

Throughout this journey, my commitment to authenticity and transparency has never wavered. I’ve taken your feedback to heart, especially when it comes to promoting my services. It’s important to me that you understand not just the what, but the why behind the services I offer.

In closing, I want to express my heartfelt enthusiasm for the path I’ve taken and the programs I’ve developed. My dedication to evolving my services to best serve you, my clients and listeners, is unwavering. I’m here to guide you through the marketing maze with honesty and expertise.

Thank you for joining me on this journey, and I look forward to continuing our adventure together in the world of marketing.

Remember, whether you’re a seasoned entrepreneur or just starting out, you have the power to make a significant impact with your marketing efforts. Let’s harness that power together.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 135 The Secret to Irresistible Offers: Solve Their Biggest Problems
Marketing 101 for Small Business Owners

Episode 135: The Secret to Irresistible Offers: Solve Their Biggest Problems

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer recaps the previous episode on identifying ideal clients’ pain points and stresses the importance of positioning oneself as the ultimate solution. She encourages new listeners to subscribe and explore the Empower Her program, which focuses on developing a strategic CEO mindset. The main topic is client-centric marketing, emphasizing the need to highlight outcomes and benefits rather than technical details. Philippa provides practical examples and exercises for transforming feature-focused messaging into benefit-driven statements. She concludes by inviting listeners to book a free discovery call and teases the next episode on showcasing unique value.

Episode 134: Inside Your Client's Mind: The Problems They Wrestle With
Marketing 101 for Small Business Owners

Episode 134: Inside Your Client’s Mind: The Problems They Wrestle With

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients’ pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements


Digital Marketing For Faith-based Organizations By Philippa Channer


Networking Tips and Best Practices

Company Listing


Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews


Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews


Creating Social Media Strategy that Works with Philippa Channer