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Episode 69: The different types of paid advertisement for small business owners

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Advertising is an essential part of any business’s growth strategy. We can’t and shouldn’t expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.

1. Introduction to paid advertising

Paid advertising is any kind of advertising that you have to pay for versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for the use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. This can be both traditional and digital advertisement. 

2. Advantages of using paid ads for small businesses

When done correctly, paid advertising can be a powerful tool for small businesses to reach potential customers quickly and efficiently. With the right strategy and budget, paid ads can help small businesses gain more visibility, build their brand, and drive website traffic.

3. Types of paid advertisements for Small Business Owners (print, digital., etc.,) 

The key to being successful with a paid advertisement is to find the right type of paid ad for your business. Small business owners have many options for advertising their products or services. While traditional forms of media, such as print and radio, are still viable, digital advertising is becoming increasingly popular.

4. Example of successful paid campaigns for small business owners

If you are wondering if paid advertisement is really practical and worth the investment, I want to share with you a quick story from one of my clients. Listen to the podcast to hear the full success story. 

Small business owners can benefit greatly from paying for advertisements as long as they are used in the right way and with the right strategy.

For small business owners, advertising can greatly increase sales and get the word out about their products and services. However, it’s important to ensure that you have an effective advertising strategy in place.

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