Time. Money. Creativity.

For small business owners, those three items are some of the most crucial elements to running a successful business. Yet they are the top three things we struggle with the most. We never seem to have enough time to get everything done, enough money to try all that we want, and enough creativity to keep our audiences entertained. One way to help reduce stress and make the most of the time, money, and creativity we have is to repurpose content we have already created.

What is Content Repurposing?

Content repurposing is the process of reshaping content in order to make it more useful, effective, and engaging. It can be used to target different audiences by creating multiple versions of the same content. By repurposing your content, you will be able to reach a wider audience, get more engagement from viewers, and save time and money on marketing campaigns. Additionally, you can use this approach to promote your business across different platforms such as blogs, social media sites or other forms of media. Content repurposing can help small businesses increase their visibility online while also building credibility with their target audiences.

Content Repurposing isn’t a new concept.

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.

She has done a lot of research and education on how to successfully repurpose your content. In fact, she has a method of taking one piece of content and repurposing it into 65 different pieces. That is certainly impressive and worth exploring.

You can learn more about Sarah by following her on your choice of the platform below.

Marketing 101 for Small Business Owners

Episode 144: Your Vision for the Future: Crafting a Statement That Inspires

In this episode of the “Empower Her Business Accelerator” podcast, Philippa Channer delves into the crucial role of vision statements for female entrepreneurs. She explains that a vision statement acts as a guiding star, providing direction and motivation. Philippa offers practical tips for crafting an inspiring vision statement, emphasizing specificity, vivid language, and emotional resonance. She also highlights the connection between mission and vision statements and encourages listeners to dream big. Additionally, Philippa promotes the Empower program, designed to help entrepreneurs unlock their potential. This episode serves as a motivational guide for articulating and leveraging business visions.

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Marketing 101 for Small Business Owners

Episode 143: The Heart of Your Business: Why Your Mission Matters

In this episode of the Empower Business Accelerator podcast, Philippa Channer explores the critical role of mission statements in business success. She explains that a mission statement is a powerful tool that defines a business’s purpose and guides its operations. Philippa highlights how a well-crafted mission statement can attract the right audience, strengthen team cohesion, and aid in decision-making. She shares examples from well-known brands and her own program, Empower Her Business Accelerator, to illustrate these points. Philippa encourages listeners to recognize the value of a clear mission statement and invites them to book a discovery call to enhance their business strategies.

September 2, 2024