Time. Money. Creativity.

For small business owners, those three items are some of the most crucial elements to running a successful business. Yet they are the top three things we struggle with the most. We never seem to have enough time to get everything done, enough money to try all that we want, and enough creativity to keep our audiences entertained. One way to help reduce stress and make the most of the time, money, and creativity we have is to repurpose content we have already created.

What is Content Repurposing?

Content repurposing is the process of reshaping content in order to make it more useful, effective, and engaging. It can be used to target different audiences by creating multiple versions of the same content. By repurposing your content, you will be able to reach a wider audience, get more engagement from viewers, and save time and money on marketing campaigns. Additionally, you can use this approach to promote your business across different platforms such as blogs, social media sites or other forms of media. Content repurposing can help small businesses increase their visibility online while also building credibility with their target audiences.

Content Repurposing isn’t a new concept.

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.

She has done a lot of research and education on how to successfully repurpose your content. In fact, she has a method of taking one piece of content and repurposing it into 65 different pieces. That is certainly impressive and worth exploring.

You can learn more about Sarah by following her on your choice of the platform below.

Marketing 101 for Small Business Owners

Episode 124: My “Can’t Live Without It” Toolkit for Running My Business

In this podcast episode, Philippa Channer pulls back the curtain to share the behind the scenes secrets that keep her small business afloat. Think of it like your favorite chef showing you their essential kitchen gadgets except we’re talking about business tools, not food. From staying organized to handling clients and getting paid. We’re covering all the bases, so grab a cup of coffee, make sure you’re subscribed to the podcast so you never miss an episode. So let’s get started and dive into the kind of the tools that I’m using.

April 24, 2024

Marketing 101 for Small Business Owners

Episode 123: Does Your Social Media Actually Make You Money?

In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.

April 18, 2024