Time. Money. Creativity.

For small business owners, those three items are some of the most crucial elements to running a successful business. Yet they are the top three things we struggle with the most. We never seem to have enough time to get everything done, enough money to try all that we want, and enough creativity to keep our audiences entertained. One way to help reduce stress and make the most of the time, money, and creativity we have is to repurpose content we have already created.

What is Content Repurposing?

Content repurposing is the process of reshaping content in order to make it more useful, effective, and engaging. It can be used to target different audiences by creating multiple versions of the same content. By repurposing your content, you will be able to reach a wider audience, get more engagement from viewers, and save time and money on marketing campaigns. Additionally, you can use this approach to promote your business across different platforms such as blogs, social media sites or other forms of media. Content repurposing can help small businesses increase their visibility online while also building credibility with their target audiences.

Content Repurposing isn’t a new concept.

The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing + inbound funnels for SMBs.

She has done a lot of research and education on how to successfully repurpose your content. In fact, she has a method of taking one piece of content and repurposing it into 65 different pieces. That is certainly impressive and worth exploring.

You can learn more about Sarah by following her on your choice of the platform below.

Marketing 101 for Small Business Owners

Episode 158: Creating a Content Plan – Mapping Out Your Strategy for Success

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts.

December 16, 2024

Marketing 101 for Small Business Owners

Episode 157: Exploring Content Types – How to Choose the Right Format for Your Message

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the crucial topic of selecting the right content types for effective message delivery. She discusses various formats, including blogs, videos, podcasts, infographics, email newsletters, and social media posts, emphasizing the importance of aligning these with audience preferences, the message, and content goals. Philippa also introduces a holiday giveaway and promotes upcoming group and power sessions for entrepreneurs. The episode aims to help female entrepreneurs refine their marketing strategies and enhance their content delivery.

December 9, 2024