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Episode 66: How to Find Content You Can Repurpose

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Welcome to your source for practical tips and guidance on Small Business Marketing. If you have landed on this post, you are likely a small business owner like myself and can use all the help you can get managing your business and streamlining processes. While I can’t solve all your entrepreneurial struggles, I can offer you some ways to improve your marketing strategies. Starting with our topic of choice for this month, Content Repurposing. 

Content repurposing is a great way for small businesses to get more value from their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material while also helping create more exposure for your brand.

How do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy? 

1. Assess Your Content Bank

Assessing your content bank is an important step in leveraging existing content for future use. By reviewing the materials you already have, you can identify topics to be reused and repurposed, saving time and money in creating new content.

2. Identify What Content You can Repurpose

Once you have assessed your content bank and identified the most popular pieces with your audience, you can then determine what content can be repurposed. 

3. Make a List of Different Formats You Can Use 

Repurposing your content can effectively reach a larger audience and give your content more visibility. You can use several different formats to repurpose your content, including blogs, podcasts, videos, e-books, and webinars. 

4. Optimize the Content for Its New Format 

When repurposing content, it’s essential to ensure it is optimized for the new format. This means tailoring the content to appeal to the specific audience for that format and ensuring that the formatting and design of your piece follow best practices.

Repurposing your content is a great way to make the most of your existing content and get more bang for your buck! With just a few simple steps, you can extend the reach of your content and increase engagement with your audience.

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