One of the key topics we discussed in the episode was the importance of setting smart marketing goals. As a business owner, it’s crucial to have a clear vision of what you want to achieve and how you plan to get there. Whether you decide to involve your entire team or tackle these goals alone, it’s important to remember the benefits of collaboration and individual alignment.
As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.
Welcome back to my blog, fellow entrepreneurs! As the host of the Marketing 101 for Small Business Owners podcast, I recently had the pleasure of interviewing Nathan Yeung, a seasoned marketing strategist with a unique background in finance and operations. Today, I’m excited to share the insights from our enlightening conversation.
Hello everyone, I’m Philippa Channer, your host for the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a journey exploring the dynamic relationship between marketing and sales. This is a topic that often gets misunderstood, especially in the context of small businesses. So, let’s dive right in!
Hello there, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. I’m thrilled to have you here, and I encourage you to subscribe so you never miss an episode packed with actionable insights. Today, we’re going to delve into the fascinating relationship between marketing and public relations (PR), two crucial elements for any business’s growth and success.
Hello everyone, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. Today, I’m excited to kick off a new series that will explore the fascinating world of marketing. This series is designed to help small business owners like you understand the critical differences between marketing, advertising, PR, and sales. So, make sure you hit that subscribe button to never miss an episode!
Katrina and I delved into the significance of brand awareness, especially in the coming months. We both agreed on the crucial role of authenticity in building brand awareness. In this digital age, it’s essential for businesses to represent themselves accurately online. We noted that people prefer buying from other people, and content created by individuals with an authentic voice resonates with audiences.
In the world of marketing, data is king. It’s crucial to track metrics such as website traffic, social media engagement, and brand mentions to gauge the effectiveness of your brand awareness strategies. These metrics serve as a compass, guiding you towards what’s working and what needs improvement.
In the digital age, social media platforms such as Instagram, Facebook, and LinkedIn have become powerful tools for connecting directly with your audience. By consistently producing high-quality, informative, and entertaining content that aligns with your brand values, you can significantly increase your brand awareness.
As the host of the “Marketing 101 for Small Business Owners” podcast, I recently had the pleasure of discussing a topic that is crucial to the success of any small business – brand awareness. In this blog post, I’ll share the insights and strategies that were discussed during the episode, providing a comprehensive guide for small business owners looking to enhance their brand’s visibility and connection with their target audience.
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