Episode 96: Unveiling the Distinct Dance or Marketing vs Advertising

October 4, 2023 No Comments

Hello everyone, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. Today, I’m excited to kick off a new series that will explore the fascinating world of marketing. This series is designed to help small business owners like you understand the critical differences between marketing, advertising, PR, and sales. So, make sure you hit that subscribe button to never miss an episode!

Episode 95: Exploring Brand Awareness a Conversation Katrina McKinnon

September 27, 2023 No Comments

Katrina and I delved into the significance of brand awareness, especially in the coming months. We both agreed on the crucial role of authenticity in building brand awareness. In this digital age, it’s essential for businesses to represent themselves accurately online. We noted that people prefer buying from other people, and content created by individuals with an authentic voice resonates with audiences.

Episode 95: Measuring and Amplifying Brand Awareness

September 20, 2023 No Comments

In the world of marketing, data is king. It’s crucial to track metrics such as website traffic, social media engagement, and brand mentions to gauge the effectiveness of your brand awareness strategies. These metrics serve as a compass, guiding you towards what’s working and what needs improvement.

Episode 94: Building Brand Awareness Strategies

September 13, 2023 No Comments

In the digital age, social media platforms such as Instagram, Facebook, and LinkedIn have become powerful tools for connecting directly with your audience. By consistently producing high-quality, informative, and entertaining content that aligns with your brand values, you can significantly increase your brand awareness.

Episode 93: The Foundations of Brand Awareness

September 6, 2023 No Comments

As the host of the “Marketing 101 for Small Business Owners” podcast, I recently had the pleasure of discussing a topic that is crucial to the success of any small business – brand awareness. In this blog post, I’ll share the insights and strategies that were discussed during the episode, providing a comprehensive guide for small business owners looking to enhance their brand’s visibility and connection with their target audience.

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

August 30, 2023 No Comments

Our discussion revolved around the pivotal signs that indicate when a small business is ready to embrace social media marketing. This blog post aims to share the insights and lessons from our conversation, providing a comprehensive guide for small businesses looking to venture into the world of social media marketing.