Category: Marketing 101 for Small Business Owners

Episode 93: The Foundations of Brand Awareness

September 6, 2023 No Comments

As the host of the “Marketing 101 for Small Business Owners” podcast, I recently had the pleasure of discussing a topic that is crucial to the success of any small business – brand awareness. In this blog post, I’ll share the insights and strategies that were discussed during the episode, providing a comprehensive guide for small business owners looking to enhance their brand’s visibility and connection with their target audience.

Episode 92 Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

August 30, 2023 No Comments

Our discussion revolved around the pivotal signs that indicate when a small business is ready to embrace social media marketing. This blog post aims to share the insights and lessons from our conversation, providing a comprehensive guide for small businesses looking to venture into the world of social media marketing.

Episode 91: What Is Social Listening and How to Use It

August 23, 2023 No Comments

Today, I’m excited to delve into the transformative potential of social media listening for your marketing efforts. This is the fourth segment of our social

Episode 89: Fast and Easy Online Ordering Using Social Platforms

Episode 89: Fast and Easy Online Ordering Using Social Platforms

August 9, 2023 No Comments

In this episode of “Marketing 101 for Small Business Owners,” we discuss how small business owners can use social media for fast and easy online

Episode 88: How to Operate Customer Service on Social Media

August 2, 2023 No Comments

In today’s podcast episode, I share insights on harnessing the power of social media for exceptional customer service. I highlight four key points for effective

Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt

July 26, 2023 No Comments

Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media Agency, a collection of media-buying experts and creative strategists who negotiate, purchase, and

Episode 86: Revolutionize Your Small Business Marketing with These Strategies w/Andrew Schulkind

July 19, 2023 No Comments

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Schulkind, author of “Marketing for Small B2B Businesses“. We discuss his

Episode 85: The Most Common Marketing Mistakes Small Business Owners Need to Avoid with Eric Holtzclaw

July 12, 2023 No Comments

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm.

Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

July 5, 2023 No Comments

In todays podcast episode, Philippa Channer and special guest, Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective

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