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Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

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Hey there, trailblazing business mavens and marketing maestros! I’m Philippa Channer, your navigator in the thrilling world of marketing and business expansion. Welcome to the fresh and spruced up “Empower Business Accelerator Show,” which you might remember as the good ol’ Marketing 101 for Small Business Owners podcast. Buckle up, because I’m about to drop some game-changing wisdom that’ll transform your client interactions and make your business operations as smooth as silk.

Unleashing the Might of CRM in Today’s Biz World

In our juiciest episode yet, we dove headfirst into how tech can be your best friend in the quest for stellar client relationships. At the core of our chat? CRM, a.k.a. Customer Relationship Management. Picture CRM as your virtual Rolodex on steroids—a nifty gadget that’s all about keeping tabs on your client interactions, both past and future. It’s time to ditch those pesky, scattered spreadsheets and embrace a sleek, all-in-one repository for contacts, project deets, and all the chit-chat history.

Supercharging Your Workflow and Kicking Productivity Up a Notch

But wait, there’s more! CRM systems are your ticket to a workflow that’s as optimized as a top-of-the-line sports car. We’re talking tracking marketing campaigns, tailoring chats, and automating those pesky tasks like nudging clients and sending out bills. This means you can channel your inner genius into big-picture thinking, and watch as your team’s productivity and efficiency go through the roof.

Charting the Customer Journey: Your Roadmap to Devotion

We also got artsy with customer journey mapping. This visual masterpiece lets you slip into your customers’ shoes and follow their every step from “Who are you?” to “I’m your biggest fan!” By spotting hiccups and fine-tuning the experience at each interaction, you’re paving the way for a customer experience that’s as smooth as a buttered slide.

The Quintet of Customer Experience Phases

Get this: there are five stages in the customer love affair—awareness, consideration, decision, retention, and advocacy. Each one is a unique beast, with its own quirks and desires. By catering to your customers’ needs in each stage, you’re not just making a sale; you’re kindling a lasting flame of loyalty.

Marrying CRM with Customer Journey Mapping

Mash up CRM with customer journey mapping, and you’ve got yourself a goldmine of insights. This dynamic duo lets you sift through CRM data to uncover gems that can polish your sales process and take your customer experience from “meh” to “wow!”

The Toolbox for Success

Picking the right gadgets is key for a killer CRM and journey mapping setup. In the episode, I dished out the scoop on some fab CRM options like Dubsado, HoneyBook, and HubSpot. Choose one that fits like a glove with your biz needs and wallet. And for mapping out those customer escapades, there’s a smorgasbord of tools—digital or old-school—so pick your potion and watch your business flourish.

Hot Off the Press: Empower Her Power Session Workshop

Hold onto your hats, because I’m over the moon to spill the beans on the “Empower Her Power Session,” a workshop that’s going to be a game-changer for lady entrepreneurs. With a limited number of seats up for grabs for our Memorial Day special, you’ll want to jump on this faster than a cat on a mouse. It’s your golden ticket to crafting killer business strategies and content plans.

Sneak Peek: The Magic of Email Marketing

Before we sign off, let me tease you with a little something about our next episode. We’ll be diving into the enchanting world of email marketing and how nurturing sequences can be your silent salesperson. It’s all about keeping your eyes on the prize and staying organized, and I’m buzzing with excitement to unpack this topic with you.

Wrapping It Up

To wrap this up with a bow, diving into CRM and customer journey mapping isn’t just about geeking out on tech—it’s about forging deeper connections, driving sales, and putting your clients front and center. If you’re scratching your head over which CRM to choose or how to start your journey mapping, I’m here with a free consult to steer you in the right direction.

Don’t forget to hit subscribe and spread the word about the “Empower Business Accelerator Show” to your entrepreneur pals. Let’s join forces to turbocharge your business to dizzying new heights!

Until our paths cross again, keep pushing boundaries, keep climbing higher, and keep fueling your entrepreneurial spirit.

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Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

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