Search
Close this search box.
Search
Close this search box.

Business Essentials: Establishing Strong Public Relations

Share This Post

A Deep Dive into Public Relations for New Small Businesses

This month I am decided to embark on a series that deviates from normal content marketing education, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Now, because my focus and expertise are in marketing, I decided to reach into my network of professionals and ask if they could join me on my podcast and bring their wisdom and insight to the table. 

Today’s special guest is Kimberly Hodges of Provision PR & Events. Kimberly is the head “creative and chief” of Provision Pr & Events (ProvPrE), a company that provides public outreach, strategic marketing, and event production services to government and non-profit organizations. For nearly two decades, Kimberly has supported organizations by creating national outreach campaigns and events, including conferences with over 20k attendees. 

A proud resident of Montgomery County, Ms. Hodges and ProvPrE has had the privilege to produce some of the County’s most popular events such as the Montgomery Serves Awards, Bethesda Green Gala and Awards, the MLK Jr. Day of Service, and MLK Jr Tribute and Celebration, held at the historic Strathmore Music Center. 

Now, before we jump into the conversation, I want to remind you about next month’s Content Marketing Strategy Workshop. It will be an in-person half-day workshop here in Gaithersburg, Maryland happening on Wednesday, August 17 starting at 9 am. Together we will spend some time on four different key parts of content planning.

  1. How to pick your content topics for up to six months for your business
  2. Explore different types of content creation and which are best for your business
  3. How to schedule out your content to allow for maximum exposure to your audience
  4. The best ways to distribute your content and get it into the hands of those that need it the most

The workshop will give you the skills to plan your content 3-to-6 months in advance. It will teach you how to create a content marketing strategy that is aligned with your business objectives and aligns with your organization’s goals. You can learn more about the workshop and even register on our workshop website

Okay enough about that, here is my conversation with Kimberly on why every brand needs to get serious about their Public Relations efforts and fast. Below are a few of the questions we explore during our conversation. 

  • What are some ways you’ve helped small business owners improve their public relations?
  • What are some of the most common PR mistakes that you see small business owners make?
  • What is your go-to method for getting to know a new client and discovering their best PR needs?
  • What makes a good public relations campaign?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements

s1

Digital Marketing For Faith-based Organizations By Philippa Channer

l2

Networking Tips and Best Practices

Company Listing

l1

Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

cbfdf9fd-fa47-4715-a4c7-427719a19b6e-photo_of_your_product_or_your_service-Philippa-Channer

Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

p1

Creating Social Media Strategy that Works with Philippa Channer