As business owners, we all know the value of a loyal customer, but have you ever considered how much of that loyalty is built right
As entrepreneurs, we often focus on financial metrics like revenue and profit to gauge the success of our businesses. But are numbers alone the true
As entrepreneurs, measuring success goes beyond intuition—it’s about using actionable metrics that guide decisions and highlight growth opportunities. In this week’s episode of the Empower
The Value and Importance of Using Data to Track Progress and Adjust Strategy Hey there, friends! Let’s be real—running a business is hard work, but
As we step into a new year, it’s the perfect time to evaluate the way we measure success in our businesses. In the latest episode
As we step into a brand-new year, it’s tempting to dive headfirst into setting lofty goals and planning our next big moves. But here’s the
Crafting a Winning Content Strategy – Your Questions Answered As 2024 draws to a close, I’ve been reflecting on the questions you’ve asked about content
In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts.
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the crucial topic of selecting the right content types for effective message delivery. She discusses various formats, including blogs, videos, podcasts, infographics, email newsletters, and social media posts, emphasizing the importance of aligning these with audience preferences, the message, and content goals. Philippa also introduces a holiday giveaway and promotes upcoming group and power sessions for entrepreneurs. The episode aims to help female entrepreneurs refine their marketing strategies and enhance their content delivery.
In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces a December series focused on content pillars, types, and planning. She emphasizes the importance of aligning content pillars with business goals and audience needs, recommending entrepreneurs select 3-5 pillars each quarter. Philippa discusses creating content that supports business objectives, addresses customer challenges, and incorporates sales without being overly promotional. She also mentions a holiday giveaway, a discount for the Empower Her program, and encourages social media engagement. The episode aims to equip entrepreneurs with effective content creation and planning strategies.
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