How to Identify the Best Marketing Channels for Your Business Marketing is essential for growing your business, but with so many channels available—social media, email,
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.
In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients’ pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.
In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.
Our discussion revolved around the pivotal signs that indicate when a small business is ready to embrace social media marketing. This blog post aims to share the insights and lessons from our conversation, providing a comprehensive guide for small businesses looking to venture into the world of social media marketing.
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