Episode 156: Building Your Content Pillars – The Foundation of Your Content Strategy

December 2, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces a December series focused on content pillars, types, and planning. She emphasizes the importance of aligning content pillars with business goals and audience needs, recommending entrepreneurs select 3-5 pillars each quarter. Philippa discusses creating content that supports business objectives, addresses customer challenges, and incorporates sales without being overly promotional. She also mentions a holiday giveaway, a discount for the Empower Her program, and encourages social media engagement. The episode aims to equip entrepreneurs with effective content creation and planning strategies.

Episode 152: The Importance of Clear Goals and How to Set SMART Goals

November 4, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer underscores the importance of clear business goals and introduces the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. She elaborates on each component, providing practical examples to help entrepreneurs set effective and actionable goals. Philippa also announces an upcoming group session in January 2025, offering a discount for early registration. The episode aims to equip entrepreneurs with a structured approach to goal setting, fostering business growth and success.

Episode 151: Your Customer Journey Questions, Answered!

October 28, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.

Episode 147: Beating Burnout: A Female Entrepreneur's Guide to Summer Survival

Navigating Summertime Burnout: Strategies for Entrepreneurs

September 30, 2024 No Comments

In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout.

Episode 141, Crafting Your Irresistible Value Proposition (Part 2)

August 19, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, Philippa Channer continues the discussion on crafting a compelling value proposition for businesses. She emphasizes the importance of clarity, impact, and differentiation, offering actionable steps for refining and testing these propositions to ensure they resonate with ideal clients. Philippa also promotes the upcoming “Empower Her Power Session” workshop and encourages listeners to submit questions for future episodes. She highlights the significance of a strong value proposition in attracting dream clients and standing out in a competitive market.

Episode 134: Inside Your Client’s Mind: The Problems They Wrestle With

July 1, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients’ pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.

Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

May 29, 2024 No Comments

In this insightful episode of the “Marketing 101 for Small Business Owners” podcast, host Philippa Channer delves into the intersection of personal faith and business values. She offers listeners practical advice on how to infuse their spiritual beliefs into their business practices, ensuring that their company not only thrives commercially but also aligns with their moral compass. This episode is a must-listen for entrepreneurs seeking to create a business that truly represents their convictions.

Episode 124: My “Can’t Live Without It” Toolkit for Running My Business

April 24, 2024 No Comments

In this podcast episode, Philippa Channer pulls back the curtain to share the behind the scenes secrets that keep her small business afloat. Think of it like your favorite chef showing you their essential kitchen gadgets except we’re talking about business tools, not food. From staying organized to handling clients and getting paid. We’re covering all the bases, so grab a cup of coffee, make sure you’re subscribed to the podcast so you never miss an episode. So let’s get started and dive into the kind of the tools that I’m using.

Episode 118: Leveraging Content Marketing for Growth

March 13, 2024 No Comments

Hello, fellow entrepreneurs and small business enthusiasts! I’m Philippa Channer, your guide through the world of marketing strategy, and the host of the “Marketing 101 for Small Business Owners” podcast. Today, I’m thrilled to share with you the insights from our latest episode, where we dove deep into the realm of content marketing and its potential to skyrocket your business growth.

Episode 113: Strategies for a Powerful Business Image in 2024

February 5, 2024 No Comments

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.