Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

May 15, 2024 No Comments

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Episode 111: Evaluating the previous year’s performance and learnings

January 17, 2024 No Comments

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

Episode 91: What Is Social Listening and How to Use It

August 23, 2023 No Comments

Today, I’m excited to delve into the transformative potential of social media listening for your marketing efforts. This is the fourth segment of our social