Episode 122: How to Use the Latest Social Media Trends to Grow Your Business

April 10, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement.

Episode 117: Creating a Content Strategy that Resonates

March 6, 2024 No Comments

Today, I want to share with you insights from one of my most recent podcast episodes, where we dove deep into the art of creating a content strategy that not only speaks to your audience but also aligns seamlessly with your business objectives.

Episode 110: Planning your marketing strategy for the entire year.

January 10, 2024 No Comments

As small business owners, the marketing landscape is our canvas. Crafting a comprehensive strategy sets the tone for success. Here are the essential lessons to guide you through planning your marketing strategy for the entire year