Episode 130: Stop Attracting the WRONG Clients: The Ideal Client Deep Dive

June 3, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces the rebranded show and delves into the critical topic of identifying and understanding the ideal client for business growth. She underscores the necessity of targeting the right audience to ensure marketing efforts resonate and attract genuinely interested clients. Philippa introduces the Empowerment Program, a comprehensive guide to transforming into a successful CEO, which includes defining the ideal client, crafting a compelling brand message, and more. She encourages listeners to deeply understand their client’s world and offers a free discovery call for those interested in the Empower Program. Stay tuned for the next episode on creating a detailed ideal client profile.

Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

May 29, 2024 No Comments

In this insightful episode of the “Marketing 101 for Small Business Owners” podcast, host Philippa Channer delves into the intersection of personal faith and business values. She offers listeners practical advice on how to infuse their spiritual beliefs into their business practices, ensuring that their company not only thrives commercially but also aligns with their moral compass. This episode is a must-listen for entrepreneurs seeking to create a business that truly represents their convictions.

Episode 118: Leveraging Content Marketing for Growth

March 13, 2024 No Comments

Hello, fellow entrepreneurs and small business enthusiasts! I’m Philippa Channer, your guide through the world of marketing strategy, and the host of the “Marketing 101 for Small Business Owners” podcast. Today, I’m thrilled to share with you the insights from our latest episode, where we dove deep into the realm of content marketing and its potential to skyrocket your business growth.

Episode 110: Planning your marketing strategy for the entire year.

January 10, 2024 No Comments

As small business owners, the marketing landscape is our canvas. Crafting a comprehensive strategy sets the tone for success. Here are the essential lessons to guide you through planning your marketing strategy for the entire year

Episode 109: Setting Strategic Goals for the Year Ahead

January 3, 2024 No Comments

Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.

Episode 100: Setting SMART Goals for Business Growth

November 1, 2023 No Comments

As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.