Episode 134: Inside Your Client’s Mind: The Problems They Wrestle With

July 1, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients’ pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.

Episode 130: Stop Attracting the WRONG Clients: The Ideal Client Deep Dive

June 3, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces the rebranded show and delves into the critical topic of identifying and understanding the ideal client for business growth. She underscores the necessity of targeting the right audience to ensure marketing efforts resonate and attract genuinely interested clients. Philippa introduces the Empowerment Program, a comprehensive guide to transforming into a successful CEO, which includes defining the ideal client, crafting a compelling brand message, and more. She encourages listeners to deeply understand their client’s world and offers a free discovery call for those interested in the Empower Program. Stay tuned for the next episode on creating a detailed ideal client profile.

Episode 93: The Foundations of Brand Awareness

September 6, 2023 No Comments

As the host of the “Marketing 101 for Small Business Owners” podcast, I recently had the pleasure of discussing a topic that is crucial to the success of any small business – brand awareness. In this blog post, I’ll share the insights and strategies that were discussed during the episode, providing a comprehensive guide for small business owners looking to enhance their brand’s visibility and connection with their target audience.