In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout. Drawing from her personal experiences, Philippa shares the emotional highs and lows of running a business during the summer months, particularly June and July, when the longer days and vacation vibes can lead to a significant dip in energy and motivation. Despite her passion for her work, Philippa acknowledges the challenges of maintaining momentum during these months and offers valuable strategies to manage and overcome burnout.
Acknowledge the Burnout
Recognize and Accept
The first and perhaps most crucial step in managing burnout is to acknowledge its presence. Philippa emphasizes the importance of recognizing burnout rather than denying or fighting it. By accepting what is happening, entrepreneurs can give themselves permission to slow down and take necessary steps to address their well-being.
- Reduce Appointments and Events: Philippa intentionally reduces the number of appointments and events on her calendar during the summer months. This proactive approach allows her to prepare for the annual dip in activity and focus on self-care.
- Self-Compassion: Accepting burnout involves being kind to oneself and understanding that it is a natural part of the entrepreneurial journey.
Set Boundaries
Protect Your Time and Energy
Setting boundaries is essential for maintaining balance and preventing burnout. Philippa encourages listeners to protect their time and energy by saying no to tasks and commitments that drain them.
- Delegate Responsibilities: Delegating tasks to team members or outsourcing can help lighten the load and ensure that essential functions continue without overwhelming the entrepreneur.
- Establish Clear Working Hours: Setting clear working hours and sticking to them can help create a healthy work-life balance. This also involves communicating these boundaries to clients and colleagues.
- Plan Ahead: Preparing for slower periods by planning marketing campaigns and projects in advance can provide a cushion during months when energy and motivation may wane.
Prioritize Self-Care
Make Self-Care a Non-Negotiable
Philippa stresses that self-care is not optional; it is essential for sustaining long-term productivity and well-being. She urges listeners to prioritize rest, relaxation, and activities that rejuvenate them.
- Take Mini-Vacations: Short breaks or mini-vacations can provide a much-needed respite and help recharge energy levels.
- Engage in Hobbies: Indulging in favorite hobbies or activities that bring joy can serve as a powerful form of self-care. For Philippa, playing video games with her family is a fulfilling way to connect with loved ones and unwind.
- Spend Time in Nature: Nature has a calming effect and can help reduce stress. Whether it’s a walk in the park or a weekend camping trip, spending time outdoors can be incredibly rejuvenating.
Focus on Manageable Tasks
Break Down Projects
During periods of burnout, tackling large projects can feel overwhelming. Philippa suggests shifting focus to smaller, manageable tasks that align with current energy levels.
- Work Shorter Hours: Adjusting work hours to shorter, more focused periods can help maintain productivity without causing additional stress.
- Experiment with Work Styles: Trying different work styles, such as working in sprints or incorporating more breaks, can help find a rhythm that works during low-energy periods.
- Prioritize Tasks: Focusing on high-priority tasks and letting go of less critical ones can help manage workload effectively.
Ask for Help
Leverage Your Support Network
Philippa encourages listeners to reach out for support when needed. Whether it’s friends, family, mentors, or therapists, having a support network can make a significant difference during challenging times.
- Seek Practical Assistance: Asking for help with specific tasks or projects can alleviate some of the burdens and provide much-needed relief.
- Emotional Support: Sharing feelings and experiences with trusted individuals can provide emotional encouragement and help combat feelings of isolation.
- Professional Help: Consulting with a therapist or coach can offer professional guidance and strategies for managing burnout.
Finding Balance
Balance Rest and Engagement
Philippa concludes by highlighting the importance of finding a balance between rest and engagement. While it’s crucial to slow down and recharge, it’s equally important to stay active enough to avoid slipping into lethargy or disengagement.
- Adjust Expectations: Being realistic about what can be accomplished during low-energy periods can help reduce stress and prevent burnout.
- Stay Connected: Maintaining connections with the entrepreneurial community can provide motivation and support.
- Self-Reflection: Regularly reflecting on personal needs and adjusting strategies accordingly can help maintain a healthy balance.
Conclusion
Philippa’s insights and strategies offer a comprehensive guide for entrepreneurs navigating summertime burnout. By acknowledging burnout, setting boundaries, prioritizing self-care, focusing on manageable tasks, and asking for help, entrepreneurs can effectively manage their energy and motivation during challenging periods.
In the next episode, Philippa will delve into the customer journey and how to build strong, lasting relationships with clients. She encourages listeners to be kind to themselves, prioritize their well-being, and remember that it’s okay to slow down and find their own pace. For those seeking a community of like-minded women who understand the unique challenges of entrepreneurship, Philippa invites them to book a discovery call for the Empower Her program, where they can explore support options together.
As she wraps up the episode, Philippa emphasizes the importance of self-care and the value of community, reminding listeners that they are not alone in their struggles.
