Close this search box.
Close this search box.

Instagram to Become More Video Focused

Share This Post

A recent announcement by Head of Instagram Adam Mosseri shared that Instagram is no longer just a square photo-sharing app.

But what does that actually mean for our Instagram accounts and the ways in which we share content? Let’s digest his announcements and clarify some items that he shared in his 2:26 IGTV clip.

So if you watched his clip you learned he touched on quite a bit in that short time. He started of with the level of transparency he is going for with the Instagram team by sharing more of the internal changes and innovations before they land on our devices. 

He also mentioned building more experiences primarily in four different areas, creators, video, shopping, and messaging. We will get to the video part but he touched on how they are spending more time improving the messaging experience for users and less on the feed and stories side of things. Making an easier and more enjoyable experience for people to stay connected. I am looking forward to these improvements.

Now for the main piece of information, the changes coming to video. He expressed that people want to be entertained and video is doing an amazing job of filling that void. Tiktok and YouTube have droves of people consuming their content daily and Instagram will be exploring more video enhancements to be able to keep up and also provide similar levels of video entertainment and experiences.

“But we are also going to be experimenting with how do we embrace video more broadly. Full-screen, immersive, entertaining, mobile-first video.” – Adam Mosseri

He also quickly mentioned that soon we will begin to see changes in our feed, as in we can expect to begin seeing content from people we don’t follow but are recommended to us. In addition to following certain hashtags, we will soon be able to follow topics as well. 

Now that we have reflected on what he shared what do we need to do as business owners to stay ahead of the curve and be ready for when this more video-focused wave of content starts to roll out? Gone are the days where you can rely solely on stock photography and quotes. You will need to start incorporating video content into your plan. You don’t need expensive video equipment or to hire an expensive videographer for each post. Put you do need a plan. Check out my recent post titled 11 Video Content Tips to stay ahead of the social media curve. 

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements


Digital Marketing For Faith-based Organizations By Philippa Channer


Networking Tips and Best Practices

Company Listing


Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews


Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews


Creating Social Media Strategy that Works with Philippa Channer