How Geofencing Can Transform Your Small Business Marketing
As a small business owner, you know the challenge of reaching the right customers without wasting time or money on ineffective marketing strategies. But what if you could target only those people who are actually interested in what you offer—and do it affordably?
In this week’s episode of the EmpowerHer Podcast, I sat down with Barbara Wardell and Ernesto Cullari, co-founders of a geofencing ad agency, to discuss how geofencing technology is changing the way small businesses connect with potential customers.
What is Geofencing?
If you’ve never heard of geofencing, you’re not alone. Simply put, it’s a hyper-focused marketing strategy that uses virtual boundaries (or “fences”) around a specific location to target people based on where they go. Unlike traditional advertising, which often wastes money reaching the wrong audience, geofencing ensures that your ads are only seen by people who have already shown interest in similar businesses or services.
Think of it like direct mail for the digital age—except instead of sending expensive postcards to random households, you’re delivering targeted ads directly to mobile devices, smart TVs, or other digital platforms.
Why Should Small Businesses Use Geofencing?
Barbara and Ernesto shared some eye-opening benefits of using geofencing for business growth:
✅ Cost-Effective – Instead of spending money on broad, ineffective marketing, you only pay for ads shown to the right people.
✅ Increases Foot Traffic – If you have a brick-and-mortar business, geofencing helps drive more local customers into your store.
✅ Boosts Online Engagement – Even service-based businesses can target specific areas and attract the right clients.
✅ Provides Data-Driven Insights – You can track exactly who saw your ad, where they saw it, and how many people took action.
The Power of Niche Marketing & Smart Advertising
One key takeaway from this conversation was the importance of niche marketing. Instead of trying to market to everyone, focus on a specific audience and tailor your messaging to meet their exact needs. When you combine this approach with geofencing, you create a powerful strategy that ensures your marketing dollars work harder for you.
Barbara and Ernesto also shared an exciting new opportunity—small business owners can now advertise their services on Amazon through geofencing! This means you can target potential clients while they shop for related products or read relevant books online. It’s a game-changer for coaches, consultants, and service-based businesses looking to reach local clients in a smarter way.
How to Get Started with Geofencing
If you’re ready to stop wasting money on marketing that doesn’t work and start using geofencing to grow your business, now is the time to explore your options. Barbara and Ernesto offer personalized consultations to help you figure out the best strategy for your specific needs.
📌 Learn more & schedule a call: www.cullarimedia.com
Final Thoughts
Marketing doesn’t have to feel like a guessing game. With the right strategy and tools, you can reach your ideal customers efficiently and effectively. Geofencing is one of those tools, and it’s revolutionizing the way small businesses market themselves.
🎧 Watch the full episode to hear all the insights from Barbara and Ernesto!
