Episode 101: How to Execute SMART Marketing Goals for 2024

Episode 101: How to Execute SMART Marketing Goals for 2024

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In today’s podcast episode, I’m excited to share with you some of the key insights from our recent episode, where we discussed marketing success in 2024 and introduced the upcoming EmpowerHer Business Accelerator program.

Here is a quick outline of today’s podcast show.

The Importance of Setting Smart Marketing Goals

One of the key topics we discussed in the episode was the importance of setting smart marketing goals. As a business owner, it’s crucial to have a clear vision of what you want to achieve and how you plan to get there. Whether you decide to involve your entire team or tackle these goals alone, it’s important to remember the benefits of collaboration and individual alignment.

Creating a Conducive Environment for Planning

I also highlighted the importance of setting aside dedicated planning time in a quiet and reflective space. This is to foster creativity and allow for a clear thought process. It’s during these moments of solitude that the most innovative and effective marketing strategies are often born.

The Role of Key Information in Goal Setting

In setting realistic goals, gathering key information is crucial. This includes business performance data and competitor analysis. Understanding where your business currently stands and what your competitors are doing can provide valuable insights into what works and what doesn’t in your industry.

Defining Clear Action Steps

Once you have your goals and the necessary information, the next step is to define clear action steps. This involves assigning responsibilities to your team members and tracking progress using project management tools. This ensures that everyone is on the same page and working towards the same objectives.


To wrap up, I’d like to emphasize that executing smart marketing goals is not an easy task. It requires careful planning, collaboration, and constant monitoring. However, with the right guidance and tools, it’s definitely achievable. For those needing further assistance, I offer a free consultation session to provide more personalized guidance.

Remember, the journey to marketing success may be challenging, but with the EmpowerHer Business Accelerator program and a smart approach to marketing, you’re well on your way to achieving your business goals. Stay tuned for more insights and guidance on our podcast, Marketing 101 for Small Business Owners.

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