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So you are considering investing in a paid advertisement for your business but don’t know where to start. You want to make sure you target

Hello there, and welcome to the Marketing 101 for Small Business Owners podcast. I am your host Philippa Channer, and I am a Content Marketing

If I told you that you can do some things today, completely offline, to improve your Local SEO would you believe me? Well, get ready

When was the last time you googled your own business? Did you like the results that came up? Frustrated that your business isn’t showing up

So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even

Networking is the act of establishing connections with other people to share knowledge, expertise, and opportunities. By networking with others you are opening up a

Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don’t

We want to avoid potentially awkward situations. I mean who wants to voluntarily put themselves out there in front of people, risking the possibility of

Creating content that resonates with your audience can take time and effort to create. As small business owners, our time is extremely precious but I

If you have a website for your business, then Google Analytics is a must-have. It is one of the best, if not THE BEST web