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Episode 79: Free SEO Tools for Small Business Owners

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(SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This podcast discusses the top three free SEO tools and their pros and cons.

  • Google Analytics
  • Google Search Console
  • Yoast SEO

These are the top 3 free SEO tools that can help you optimize your website for search engines. Each tool has its own pros and cons, so it’s important to choose the one that best meets your needs and skill level. Regardless of which tool you choose, using SEO tools can help you improve your website’s visibility and attract more visitors to your website.

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Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Episode 126: From One-Time Customers to Raving Fans: Building Loyalty That Lasts
Marketing 101 for Small Business Owners

Episode 126: From One-Time Customers to Raving Fans: Building Loyalty That Lasts

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show’s new name, “Empower Her Business Accelerator Show,” and invites listeners to engage with the upcoming “Empower Her Power Session” workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.

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