Tag: values

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the intricacies of identifying ideal clients and crafting effective buyer personas. She shares her expertise on niching down, refining client definitions, and gathering crucial psychographic and demographic data. Philippa underscores the importance of targeted marketing, especially for solopreneurs, and offers practical advice on utilizing buyer personas to enhance marketing strategies. She also introduces the Empower Her program and provides a digital buyer persona template from HubSpot. Listeners are encouraged to subscribe, refine their buyer personas, and explore a free consultation to see if the Empower program suits their needs.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.