Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

October 14, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

Episode 122: How to Use the Latest Social Media Trends to Grow Your Business

April 10, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement.

Episode 94: Building Brand Awareness Strategies

September 13, 2023 No Comments

In the digital age, social media platforms such as Instagram, Facebook, and LinkedIn have become powerful tools for connecting directly with your audience. By consistently producing high-quality, informative, and entertaining content that aligns with your brand values, you can significantly increase your brand awareness.

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

August 30, 2023 No Comments

Our discussion revolved around the pivotal signs that indicate when a small business is ready to embrace social media marketing. This blog post aims to share the insights and lessons from our conversation, providing a comprehensive guide for small businesses looking to venture into the world of social media marketing.

Episode 91: What Is Social Listening and How to Use It

August 23, 2023 No Comments

Today, I’m excited to delve into the transformative potential of social media listening for your marketing efforts. This is the fourth segment of our social