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Tag: Sales

Episode 123: Does Your Social Media Actually Make You Money?

In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.

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Episode 98 Closing the Loop of Sales Strategies vs Marketing Tactics

Episode 98: Closing the Loop of Sales Strategies vs Marketing Tactics

Hello everyone, I’m Philippa Channer, your host for the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a journey exploring the dynamic relationship between marketing and sales. This is a topic that often gets misunderstood, especially in the context of small businesses. So, let’s dive right in!

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Speaking Engagements

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Digital Marketing For Faith-based Organizations By Philippa Channer

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Networking Tips and Best Practices

Company Listing

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Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

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Your Business, My Content Strategy - Channer Consulting

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Marketing for Small Business Owners

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Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

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Creating Social Media Strategy that Works with Philippa Channer