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Tag: Marketing

Episode 132: Craft a Buyer Persona, Attract Dream Clients

Episode 132: Craft a Buyer Persona, Attract Dream Clients

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.

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Episode 130: Stop Attracting the WRONG Clients: The Ideal Client Deep Dive

Episode 130: Stop Attracting the WRONG Clients: The Ideal Client Deep Dive

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces the rebranded show and delves into the critical topic of identifying and understanding the ideal client for business growth. She underscores the necessity of targeting the right audience to ensure marketing efforts resonate and attract genuinely interested clients. Philippa introduces the Empowerment Program, a comprehensive guide to transforming into a successful CEO, which includes defining the ideal client, crafting a compelling brand message, and more. She encourages listeners to deeply understand their client’s world and offers a free discovery call for those interested in the Empower Program. Stay tuned for the next episode on creating a detailed ideal client profile.

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Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

In this insightful episode of the “Marketing 101 for Small Business Owners” podcast, host Philippa Channer delves into the intersection of personal faith and business values. She offers listeners practical advice on how to infuse their spiritual beliefs into their business practices, ensuring that their company not only thrives commercially but also aligns with their moral compass. This episode is a must-listen for entrepreneurs seeking to create a business that truly represents their convictions.

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Episode 124: My "Can't Live Without It" Toolkit for Running My Business

Episode 124: My “Can’t Live Without It” Toolkit for Running My Business

In this podcast episode, Philippa Channer pulls back the curtain to share the behind the scenes secrets that keep her small business afloat. Think of it like your favorite chef showing you their essential kitchen gadgets except we’re talking about business tools, not food. From staying organized to handling clients and getting paid. We’re covering all the bases, so grab a cup of coffee, make sure you’re subscribed to the podcast so you never miss an episode. So let’s get started and dive into the kind of the tools that I’m using.

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Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

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Episode 113: Strategies for a Powerful Business Image in 2024

Episode 113: Strategies for a Powerful Business Image in 2024

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

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Episode 111: Evaluating the previous year's performance and learnings

Episode 111: Evaluating the previous year’s performance and learnings

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

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Episode 109: Setting Strategic Goals for the Year Ahead

Episode 109: Setting Strategic Goals for the Year Ahead

Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.

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Episode 98 Closing the Loop of Sales Strategies vs Marketing Tactics

Episode 98: Closing the Loop of Sales Strategies vs Marketing Tactics

Hello everyone, I’m Philippa Channer, your host for the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a journey exploring the dynamic relationship between marketing and sales. This is a topic that often gets misunderstood, especially in the context of small businesses. So, let’s dive right in!

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Speaking Engagements

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Digital Marketing For Faith-based Organizations By Philippa Channer

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Networking Tips and Best Practices

Company Listing

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Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

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Your Business, My Content Strategy - Channer Consulting

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Marketing for Small Business Owners

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Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

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Creating Social Media Strategy that Works with Philippa Channer