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Tag: marketing strategies

Episode 121: Effective Social Media Planning for 2024

Episode 121: Effective Social Media Planning for 2024

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results.

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Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

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Episode 114: The Art of Connection & Crafting Your Business's Unique Brand Story

Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

Storytelling isn’t just a buzzword in the marketing realm; it’s the heartbeat of your brand. It’s about connecting with your audience on an emotional level, creating a resonance that’s more profound than any product or service you offer. Humans are innately drawn to stories—they are how we make sense of the world. From ancient cave paintings to modern-day novels, stories have always been a vessel for connection and understanding.

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Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

As the host of a podcast that delves into the dynamic world of marketing, I had the pleasure of engaging in a riveting conversation with none other than Jessica Embree, the Creative Director at Tulip Media Group. Today, I’m thrilled to share the wealth of knowledge and insights gleaned from our discussion, which centered on the often-overlooked potency of print media in contemporary marketing strategies.

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Speaking Engagements

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Digital Marketing For Faith-based Organizations By Philippa Channer

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Networking Tips and Best Practices

Company Listing

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Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

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Your Business, My Content Strategy - Channer Consulting

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Marketing for Small Business Owners

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Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

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Creating Social Media Strategy that Works with Philippa Channer