Episode 143: The Heart of Your Business: Why Your Mission Matters

September 2, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, Philippa Channer explores the critical role of mission statements in business success. She explains that a mission statement is a powerful tool that defines a business’s purpose and guides its operations. Philippa highlights how a well-crafted mission statement can attract the right audience, strengthen team cohesion, and aid in decision-making. She shares examples from well-known brands and her own program, Empower Her Business Accelerator, to illustrate these points. Philippa encourages listeners to recognize the value of a clear mission statement and invites them to book a discovery call to enhance their business strategies.

Episode 140: Crafting Your Irresistible Value Proposition (Part 1)

August 12, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, Philippa Channer guides female entrepreneurs in crafting compelling value propositions. She emphasizes understanding clients’ pain points and positioning oneself as an expert who can lead them to desired outcomes. Philippa outlines steps to create a value proposition that focuses on client transformation, backed by proof and specificity. She also introduces the Empower Her program and upcoming Power Sessions designed to support business growth. Listeners are encouraged to subscribe, join workshops, and book discovery calls to unlock their full potential.

Episode 126: From One-Time Customers to Raving Fans: Building Loyalty That Lasts

May 8, 2024 No Comments

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show’s new name, “Empower Her Business Accelerator Show,” and invites listeners to engage with the upcoming “Empower Her Power Session” workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.

Episode 100: Setting SMART Goals for Business Growth

November 1, 2023 No Comments

As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.