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Reaching Your Target Customers

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Having a great social media campaign means nothing if you don’t have the right audience in mind to share your message with.

At Channer Consulting, we will help you develop a buyer persona of your ideal customer so we can better tailor your marketing efforts to make a deeper connection between you and your audience.

This isn’t a process that you do just once though. Your ideal buying persona is something that is fluid.

Six months from now your perspective of the ideal customer may have evolved and your marketing efforts should also.

We are here to review this process with you and help redesign your marketing efforts to ensure you keep up with your brand’s trends and changes.

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In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

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Speaking Engagements

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Podcast Interviews

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