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Prefer to read, rather than listen? Check out our blogs for each podcast episode below.
Episode 158: Creating a Content Plan – Mapping Out Your Strategy for Success
In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts.
Episode 157: Exploring Content Types – How to Choose the Right Format for Your Message
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the crucial topic of selecting the right content types for effective message delivery. She discusses various formats, including blogs, videos, podcasts, infographics, email newsletters, and social media posts, emphasizing the importance of aligning these with audience preferences, the message, and content goals. Philippa also introduces a holiday giveaway and promotes upcoming group and power sessions for entrepreneurs. The episode aims to help female entrepreneurs refine their marketing strategies and enhance their content delivery.
Episode 156: Building Your Content Pillars – The Foundation of Your Content Strategy
In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces a December series focused on content pillars, types, and planning. She emphasizes the importance of aligning content pillars with business goals and audience needs, recommending entrepreneurs select 3-5 pillars each quarter. Philippa discusses creating content that supports business objectives, addresses customer challenges, and incorporates sales without being overly promotional. She also mentions a holiday giveaway, a discount for the Empower Her program, and encourages social media engagement. The episode aims to equip entrepreneurs with effective content creation and planning strategies.
Episode 155: Q&A – Setting and Achieving Business Goals
In this episode of the Empower Business Accelerator Podcast, host Philippa Channer wraps up her series on setting business goals with a Q&A session aimed at female entrepreneurs. Philippa addresses common questions on motivation, managing overwhelm, and setting realistic goals. She emphasizes the importance of flexibility, celebrating progress, and focusing on high-impact tasks. Philippa also introduces her Empower Her program, offering a special discount and a holiday giveaway featuring inspiring books. The episode concludes with a preview of next month’s content on content pillars, types, and planning, essential for a robust 2025 marketing strategy.
Episode 154: Turning Priorities into Action – Creating Action Steps and Task Lists
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the importance of transforming three-month priorities into actionable steps for effective goal setting. She outlines strategies for breaking down larger goals, setting deadlines, tracking progress, and maintaining accountability. Philippa also promotes her upcoming Empower Her program, offering a special discount, and announces a holiday giveaway to engage listeners. The episode provides practical advice for entrepreneurs to achieve their business objectives, emphasizing the value of a structured approach to goal setting and the benefits of community support.
Episode 153: Dream Big – Creating Your 10-Year, 3-Year, and 1-Year Goals
In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the essential practice of setting business goals. She guides listeners through a structured approach, emphasizing the importance of dreaming big with ten-year, three-year, and one-year goals. Philippa encourages entrepreneurs to envision their long-term aspirations and break them down into actionable steps. She also highlights the significance of reflection and adjustment in the goal-setting process. Additionally, Philippa shares details about an upcoming holiday giveaway and the Empower program launching in January 2025, offering a discount for early sign-ups.
Episode 152: The Importance of Clear Goals and How to Set SMART Goals
In this episode of the Empower Business Accelerator Podcast, host Philippa Channer underscores the importance of clear business goals and introduces the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. She elaborates on each component, providing practical examples to help entrepreneurs set effective and actionable goals. Philippa also announces an upcoming group session in January 2025, offering a discount for early registration. The episode aims to equip entrepreneurs with a structured approach to goal setting, fostering business growth and success.
Episode 151: Your Customer Journey Questions, Answered!
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.
Episode 150: Turning Prospects into Loyal Clients – The Decision and Retention Stages
In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the crucial decision and retention stages of the customer journey. She offers strategies for converting prospects into loyal clients and maintaining these relationships post-purchase. Key tactics include clear call-to-actions, personalized follow-ups, exceptional customer service, and loyalty programs. Philippa emphasizes the importance of nurturing client relationships for long-term business success. Additionally, she announces the upcoming launch of the Empower program’s group sessions in January 2025, inviting listeners to join and connect with fellow entrepreneurs.
Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey
In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.
Episode 148: Mapping the Customer Journey – Understanding the 5 Stages
In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.
Navigating Summertime Burnout: Strategies for Entrepreneurs
In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout.
