As a Marketing Consultant, my goal is to equip my clients with the tools and resources they need to improve their marketing without expending too much time.

So when I find tools like this infographic I can’t help but share them. In this one infographic, you’ll find free and paid blogging resources for brainstorming, writing, SEO, design, content promotion and scheduling, organization, blog storage and backup, and analytics.

The team from Website Setup share their tools for success in this infographic.

They break things down as follows:

Tools for brainstorming unique ideas

Blogging tools for writing and taking notes

SEO tools to optimize your content

Tools to create stunning visuals

Tools to promote and schedule your content

Tools to help you stay organized

Analytics tools to track your blog’s performance

Check out the infographic for more detail.

If you want to learn more about these tools or more on how to develop a solid marketing strategy please take advantage of your Free Marketing Consultation Today. You can learn more about our how we offer our services on our What to Expect page.

And if you aren’t already subscribed, sign up today for regular marketing tips and advice.

Marketing 101 for Small Business Owners

Episode 137: Beat the Summer Slump with some Client-Focused Strategies

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses strategies for overcoming the summer slowdown in business. She acknowledges the challenges female entrepreneurs face during this period, such as client vacations and decision fatigue. Philippa emphasizes adopting a solution-focused mindset, using the slowdown for strategic reflection and goal-setting. She suggests offering smaller, targeted services like strategy sessions and workshops to address summer-specific pain points. Additionally, she advises revamping marketing and streamlining business systems. Philippa invites listeners to explore the Empower Her program for ongoing support and announces a Q&A session for the next episode.

July 22, 2024

Marketing 101 for Small Business Owners

Episode 136: Become the Guide, Not the Hero: Client-Powered Transformations

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the importance of shifting from a hero to a guide in the client’s journey. She explains the drawbacks of a savior mindset, such as client dependency and burnout, and advocates for a guide mindset to empower clients. Philippa shares personal anecdotes and provides language examples to reflect this shift. She emphasizes the role of a guide in offering strategies and support while allowing clients to achieve their own success. Philippa also hints at discussing how to incorporate this guide mindset into marketing in the next episode.

July 15, 2024