Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer…
This month is all about brand voice — and today’s episode is the hands-on, practical guide to making your content sound more like you. Last week in Episode 217, we explored what brand voice is and why it matters. Now, we’re taking the next step: how to apply it.
Because it’s not just about sounding personal — it’s about leading with consistency, confidence, and strategic clarity.
(00:00) From Personal to Practical
Philippa opens the episode with a quick reminder: your brand voice isn’t just about personal expression — it’s a strategic leadership tool. When you own your voice, you attract the right people, repel misaligned clients, and create content that feels aligned with who you are as a CEO.
✨ Action Step: Ask yourself: Is my voice helping my business stand out… or blend in?
(01:00) Authenticity Over Perfection
Your audience doesn’t want polished performances — they want connection. Philippa breaks down the first big mindset shift: stop performing, and start sounding like yourself.
✨ Action Step: Try recording yourself explaining a topic, then transcribe it. That’s your voice — in its clearest, most authentic form.
(02:00) Write Like You Speak
Use contractions. Ask questions. Add rhythm and personality. Don’t over-polish. Let your natural cadence show up in your writing.
✨ Action Step: Review your last blog or caption. Does it read like a conversation… or a college essay?
(03:00) Use Signature Phrases
We all have phrases we return to — your audience picks up on those. They create brand recognition and reinforce your values.
Examples from Philippa:
“Keep shining.”
“Clarity before content.”
“You’re not meant to hustle 24/7 — you’re meant to lead.”
✨ Action Step: Look at your past posts and identify 2–3 phrases or themes that naturally show up. Embrace them.
(04:00) Know Who You’re Talking To
Your voice matters — but it also has to resonate. Consider your audience’s emotional state and communication preferences. Are they overwhelmed? Hopeful? In decision mode?
✨ Action Step: Adapt your tone based on the emotional moment your audience is in — while staying consistent to you.
(05:00) Embrace Imperfection
Perfection blocks connection. Whether you’re casual, sassy, or faith-driven — own it. Your people will connect with you, not your filter.
✨ Action Step: Try posting something this week that feels 10% more “you” — even if it feels a little too real. That’s where the magic starts.
(05:30) Use Formatting to Reinforce Voice
Visuals matter too. Use:
- Line breaks
- Bold or all-caps sparingly
- Emojis (if on-brand)
- Varying sentence lengths
✨ Action Step: Review one recent post and update its format to match your natural voice and rhythm.
(06:00) Ask for Feedback
Ask a business bestie: “Does this sound like me?”
Revisit high-performing posts and notice what worked — tone, rhythm, formatting, etc.
✨ Action Step: Don’t reinvent — refine. Use what already feels natural and true.
(07:00) The CEO-Level Perspective
This isn’t about “vibes” — it’s about ownership. Your voice should reflect your authority and leadership. When your content sounds like you at your best, everything becomes easier: marketing, sales, connection, confidence.
“You’re not just posting to fill space. You’re leading with clarity.”
✨ Action Step: Audit your last 5 posts. Ask:
- Would I be proud to have this quoted in a keynote?
- Does this sound like someone leading a company?
If not — it’s time to tweak.
(09:00) Final Encouragement
Your brand voice is a superpower. But only if you own it. The more you show up as yourself, the more aligned clients will find you — and stay with you.
✨ Action Step: Join Philippa’s free monthly Strategic Marketing Canvas Workshop to refine your brand voice and clarify your marketing strategy.
Next Week on the Podcast:
We’re talking about the messaging mistakes that confuse your audience — and how to fix them fast. You don’t want to miss Episode 219.
✨ Special Announcements & Links:
🚀 Strategic Marketing Canvas Workshop
Live, interactive, free. Clarify your content strategy and lead with confidence.
📅 Book a 30-Min Discovery Call
📱 Connect on LinkedIn: Philippa Channer
📧 Email: [email protected]
