Close this search box.
Close this search box.

Episode 56: How to Set Marketing Goals Now and Achieve Them Easily in 2023

Share This Post

I can’t stop thinking about how 2023 is just a few weeks away. If you haven’t already heard this reminder from someone else, it is time to start thinking about your new year’s resolutions. Both personally and for your business. This also means it is time to do a wellness checkup on your business. How did your business perform in 2022? Did you set and meet your business goals?

If you didn’t achieve your goals, did you at least make progress in the right direction? If you didn’t do as well as you hoped, don’t beat yourself up. Today we start a series about getting a fresh start and setting marketing goals for 2023. If you have never set marketing goals for your business, over the next four weeks, I will walk you through the steps to set attainable, practical goals for your business that you can measure and stick with throughout the year.

This is a series that you will want to have a pen and paper handy to take notes so you can put into action what I have to share. We will start today’s lesson by focusing on how important it is for every small business to set business goals.

Marketing goals are essential for every small business owner to set and achieve.

If your inbox is anything like mine, you are also likely inundated with promotional material from numerous organizations trying to sell you on the following best business tool out there. If you aren’t careful and focused, you can quickly find yourself engaging in several business strategies all at once and not fully able to track the progress of any of them. That is why we highly suggest setting goals for your business each year so you have a focus and direction on what needs to be done in the coming year.

How does one start figuring out what their business goals should even be?

Take the time to reflect on the following things that will help you narrow down on what areas of your business need the most help.

  1. What did your business accomplish in the last year?
  2. What were some pain points from last year?
  3. Are there any areas/departments within your business that are struggling

You can move on to the forward-thinking plans based on what you discover in the first three reflective questions.

  1. What issues came up last year that you want to have addressed and resolved this year
  2. What do you want the business to accomplish in the company year?
  3. What changes within your business need to happen to make your or your team’s life easier?

Focus on setting the essential goals for the year

These goals should focus on one or two major marketing avenues and include a clear definition of success. These goals also need to align with both short-term and long-term business objectives.

Understanding How to Make SMART Goals

The last thing I want to address in today’s message is how we can go about making our marketing goals SMART goals. All goals you set, whether it is for your personal development or your business, should be SMAR. And SMART stands for goals that are Specific, Measurable, Attainable, Relevant, Time-bound.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements


Digital Marketing For Faith-based Organizations By Philippa Channer


Networking Tips and Best Practices

Company Listing


Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews


Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews


Creating Social Media Strategy that Works with Philippa Channer