Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m excited to launch a brand new month-long series focused on something that impacts every business owner—revenue streams. All throughout September, I’ll be helping you understand exactly where your income comes from, how to strengthen it, and how to ensure it’s aligned with your business goals.
In this episode, I’m diving into the difference between primary and secondary revenue streams—how to identify them, map them out, and make sure they’re working as hard as you are. If you’re looking to stabilize your income, spot new opportunities, and stop depending on just one source, this is a must-listen.
⏱️ Timestamps & Episode Breakdown
(00:00) Welcome + September Series Kickoff
This month is all about mastering your income and making sure you’re building a business that’s sustainable, profitable, and aligned with your mission. I also invite you to join the Empower Her Heartbeat community—a free space I created to help you grow, connect, and build with intention.
💡 Action Step: Join us at https://empowerherap.com and choose the level of support that best fits where you are right now.
(01:00) What Exactly Is a Revenue Stream?
I break down the true definition of a revenue stream—it’s any path your business uses to bring in money. Whether it’s direct sales, affiliate income, or speaking engagements, every stream matters. I also share why understanding these is critical to making strategic, long-term business decisions.
📌 Action Step: Start listing all the ways money currently flows into your business—nothing is too small.
(02:00) Let’s Talk About Your Primary Revenue Stream
Your primary stream is the main stage of your business—the offer or product that brings in at least 60% of your income. I walk you through how to identify yours by looking at your numbers, time, and branding.
📈 Action Step: Ask yourself: What do clients come to me for most often? What generates the most income and takes the most energy?
(03:00) Are You Optimizing Your Primary Stream?
Once you’ve identified your primary stream, it’s time to evaluate it. Is it priced right? Could it be tiered or repackaged? Are you marketing it in a way that really reflects its value? Your foundation needs maintenance—so don’t skip this!
🔧 Action Step: Do a mini audit of your main offer. Look for opportunities to upgrade, scale, or simplify.
(04:00) The Power Hidden in Secondary Revenue Streams
Your secondary streams might be smaller, but they can be gold mines. From templates and digital downloads to pop-up workshops and affiliate referrals—these streams offer flexibility and scalability. I share how they work for me and how they can support your core offer.
💰 Action Step: List every smaller stream you’ve created over the past year and calculate what percentage of your total income they account for.
(05:00) Your Revenue Mapping Exercise
I guide you through a 4-part exercise to help you see your income landscape clearly:
- List every way you’ve earned money in the past 12 months
- Assign a percentage of your total revenue to each stream
- Categorize them as primary or secondary
- Ask: Is this scalable, sustainable, and aligned with my goals?
🧭 Action Step: Take 15–20 minutes this week to build your revenue map—and get ready for some eye-opening insights!
(06:00) Smart Questions to Strengthen Your Income Strategy
To work smarter, not harder, ask yourself:
- Can I bundle a secondary stream with my main offer?
- Is there something I can automate to make passive income?
- Are all my streams aligned with my ideal client’s journey?
🎯 Action Step: Choose one small stream to bundle or automate this week for greater impact.
(08:00) Real-Life Story: What One Coach Discovered
I share the story of a career coach I worked with in the Empower Her program. She thought she only had one offer—until we mapped everything out. Suddenly, her workshops, templates, and speaking gigs revealed a whole ecosystem of monetizable options. Once she saw it, she could build with intention—and you can too.
🚀 Action Step: Take a second look at the smaller offers you’ve created. Could they be more strategic or connected to your primary package?
(09:00) Your Homework + My Invitation
Your mission this week is to create your Revenue Map—sort it, reflect on it, and take one aligned action based on what you learn. And don’t keep it to yourself! Share it in the Empower Her Heartbeat Community so we can help you see more possibilities and support your next move.
📝 Action Step: Create and share your Revenue Map with the community for feedback and ideas.
✨ Special Announcements & Links
🎯 Free 30-Hour EmpowerHer Discovery Session:
https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
🗂 New Self-Paced Empower Her Program:
https://empowerherap.com
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: [email protected]
