Welcome back to the Empower Her Business Accelerator podcast!
I’m your host, Philippa Channer, and this is the final episode in our July series on strategic partnerships. Today, we’re diving into what is arguably the most important part of any collaboration journey: how to maintain and nurture your long-term partnerships. Because let’s face it—starting a partnership is easy; keeping it healthy and mutually beneficial over time? That’s where the real work—and reward—lies.
In this episode, you’ll learn how to deepen business relationships through simple, intentional practices that build trust, increase visibility, and keep the momentum going even when you’re not actively working on a project together. If you’re looking to create relationships that sustain and scale with your business, this episode is for you.
(00:00) Why Long-Term Partnerships Matter
We kick off this episode by zooming out to understand why long-term collaborations are more than just convenient—they’re strategic. The most fruitful partnerships are the ones you return to again and again, because they’re built on trust, shared goals, and a history of mutual wins.
🌱 Action Step: Reflect on a past or current partner whose relationship has stood the test of time. What made that possible?
(02:00) Strategy 1: Check In Regularly—Even When You’re Not Collaborating
Just because you’re not currently working on a joint project doesn’t mean the relationship should go cold. Philippa explains how simple touchpoints—a quick DM, a congratulatory email, or a quarterly coffee chat—can keep the partnership warm and engaged.
💬 Action Step: Pick one past or current partner and reach out this week just to check in.
(03:00) Strategy 2: Share Value Without Expectation
Support shouldn’t only flow when there’s a project on the line. Tag them in a post, refer a client, or share their offer—even when you’re not benefiting directly. This keeps you top-of-mind and strengthens mutual goodwill.
🤝 Action Step: Find one small way to support a partner this week without asking for anything in return.
(04:00) Strategy 3: Revisit and Refresh Partnership Terms
As your business evolves, so should your partnerships. Philippa walks you through how to reassess and realign on goals, expectations, and the structure of your collaboration—so things don’t get stale or misaligned.
📞 Action Step: Schedule a 15-minute review call with a regular partner and ask: “What’s working? What could be better?”
(05:00) Strategy 4: Celebrate Wins—Big and Small
Partnerships thrive on positivity and gratitude. Whether it’s a testimonial swap or a public shoutout, celebrating joint wins reinforces the value of the relationship and encourages future collaboration.
🎉 Action Step: Think back to your last successful collaboration. If you haven’t celebrated it yet, now’s the time.
Closing Thoughts
Long-term business partnerships are like gardens—they flourish with consistent care, mutual investment, and a bit of sunlight (aka recognition and support!). When you take time to nurture these relationships, they become more than a marketing tactic—they become one of your strongest business assets.
Thanks for joining us all month long for our series on strategic partnerships. In next week’s episode, we’ll kick off a brand-new theme that dives into mindset and motivation for service-based business owners—don’t miss it! Until then, keep shining, and remember: strong partnerships lead to sustainable growth.
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