Search
Close this search box.
Search
Close this search box.

Checking out the Competition

Share This Post

If you want to stay ahead of the game in managing a healthy social media account for your business, then you must take the time to check out what the competition is doing for their customers. Periodically do some Competitive Research on organizations you consider to be your direct competition. Select a business that appears to be doing very well, an organization that will inspire you and teaches you more about leveraging your assets.

Competitive Research provides insight into what the competition is doing in terms of marketing, their message, and positioning, how well their audience receives them, what part of the market they are targeting, and the success they are achieving online and on their social platforms.

When conducting your research, you want to focus on three major areas:

  1. Strategy – understand what media and content strategy your competition using. This understanding will help reduce friction and prevent overlapping throughout the process of your research.
  2. Target Market – understand who their target audience is, this could help you better understand your target audience and how they should be different based on your specific product or services and how you resolve issues for your customers.
  3. Messaging – understand your competitor’s message. This understanding will enable you to differentiate yourself from the competition by developing a more robust, bolder message to connect with your following. When your message is too similar to the competition’s message, it can confuse the customers, so learn what you can and be sure to be different in your messaging.

An excellent tool to help you along with your Competitive Research is Competitors.appCompetitors App will help reduce potential hours per week, constantly navigating through your competitors’ websites, social media feeds. This social monitoring tool does the work for you and notifies you each time your competitor makes a move. The app monitors for actions such as changes to the website, google ads set up, social media updates, keyword ranking, blog posts, etc. All these features will just take a few minutes a week to process, and you will receive daily and weekly reports with your competition activity! Check out their services and pricing today.

#ad This post was created partially in support of Competitors.app in exchange for discounted services.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences
Marketing 101 for Small Business Owners

Episode 128: Build Your Business on Autopilot: Email Marketing Nurturing Sequences

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode’s focus on integrating faith into business practices.

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping
Marketing 101 for Small Business Owners

Episode 127: Level Up Your Client Experience: CRMs and Customer Journey Mapping

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast’s rebranding to “Empower Business Accelerator Show” and promotes the “Empower Her Power Session” workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions.

Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Do You Want To Boost Your Business?

drop us a line and Let's Get Started

Speaking Engagements

s1

Digital Marketing For Faith-based Organizations By Philippa Channer

l2

Networking Tips and Best Practices

Company Listing

l1

Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

cbfdf9fd-fa47-4715-a4c7-427719a19b6e-photo_of_your_product_or_your_service-Philippa-Channer

Your Business, My Content Strategy - Channer Consulting

Play Video

Marketing for Small Business Owners

Play Video

Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

p1

Creating Social Media Strategy that Works with Philippa Channer