As small business owners, the marketing landscape is our canvas. Crafting a comprehensive strategy sets the tone for success. Here are the essential lessons to guide you through planning your marketing strategy for the entire year
Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.
I recently had the pleasure of interviewing Nick Musica, an SEO expert and the owner of Optics In. The conversation was enlightening, and I believe it’s crucial to share the insights we discussed, especially for small business owners who are looking to improve their SEO results in the upcoming year.
In this episode of “Marketing 101 for Small Business Owners”, Philippa Channer introduces her new Empower Her Business Accelerator Program, aimed at solopreneurs and small business owners. She emphasizes the importance of continuous learning, staying updated with industry trends, and leveraging online resources for skill improvement. Turner also highlights the value of building a network for learning and mentorship, and balancing learning with business responsibilities. The episode concludes with a preview of the next episode on setting growth goals.
Today, I’m excited to share some insights from a recent podcast episode where I discussed the importance of self-reflection in personal and professional development. In this episode, I shared valuable advice on the significance of reflection and learning from past experiences. The conversation revolved around the power of self-awareness and the role it plays in our growth.
As we continue our journey to help small businesses achieve marketing success in 2024, today’s podcast episode is particularly important. We’re diving into the essential topic of “Marketing Goals Every SMB Should Consider.” These are the goals that can truly make a difference in your business. Here’s what we’ll cover:
One of the main topics I want to delve into today is the importance of sticking with your goals all year long. The secret sauce to achieving your goals? Consistency. It’s about showing up every day, even when motivation is low. By consistently engaging with your audience and allocating resources to your marketing efforts, you’re laying a solid foundation for long-term success. This means regular content creation, consistent social media management, and maintaining a steady advertising budget.
One of the key topics we discussed in the episode was the importance of setting smart marketing goals. As a business owner, it’s crucial to have a clear vision of what you want to achieve and how you plan to get there. Whether you decide to involve your entire team or tackle these goals alone, it’s important to remember the benefits of collaboration and individual alignment.
As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.
Welcome back to my blog, fellow entrepreneurs! As the host of the Marketing 101 for Small Business Owners podcast, I recently had the pleasure of interviewing Nathan Yeung, a seasoned marketing strategist with a unique background in finance and operations. Today, I’m excited to share the insights from our enlightening conversation.
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