Episode 102: How to Stick with Your Business Goals All Year Long

November 15, 2023 No Comments

One of the main topics I want to delve into today is the importance of sticking with your goals all year long. The secret sauce to achieving your goals? Consistency. It’s about showing up every day, even when motivation is low. By consistently engaging with your audience and allocating resources to your marketing efforts, you’re laying a solid foundation for long-term success. This means regular content creation, consistent social media management, and maintaining a steady advertising budget.

Episode 101: How to Execute SMART Marketing Goals for 2024

November 8, 2023 No Comments

One of the key topics we discussed in the episode was the importance of setting smart marketing goals. As a business owner, it’s crucial to have a clear vision of what you want to achieve and how you plan to get there. Whether you decide to involve your entire team or tackle these goals alone, it’s important to remember the benefits of collaboration and individual alignment.

Episode 100: Setting SMART Goals for Business Growth

November 1, 2023 No Comments

As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.

Episode 99: Marketing Insights with Nathan Yeung

October 25, 2023 No Comments

Welcome back to my blog, fellow entrepreneurs! As the host of the Marketing 101 for Small Business Owners podcast, I recently had the pleasure of interviewing Nathan Yeung, a seasoned marketing strategist with a unique background in finance and operations. Today, I’m excited to share the insights from our enlightening conversation.

Episode 98: Closing the Loop of Sales Strategies vs Marketing Tactics

October 18, 2023 No Comments

Hello everyone, I’m Philippa Channer, your host for the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a journey exploring the dynamic relationship between marketing and sales. This is a topic that often gets misunderstood, especially in the context of small businesses. So, let’s dive right in!

Episode 97: From Amplification to Reputation: Navigating Marketing and PR

October 11, 2023 No Comments

Hello there, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. I’m thrilled to have you here, and I encourage you to subscribe so you never miss an episode packed with actionable insights. Today, we’re going to delve into the fascinating relationship between marketing and public relations (PR), two crucial elements for any business’s growth and success.

Episode 96: Unveiling the Distinct Dance or Marketing vs Advertising

October 4, 2023 No Comments

Hello everyone, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. Today, I’m excited to kick off a new series that will explore the fascinating world of marketing. This series is designed to help small business owners like you understand the critical differences between marketing, advertising, PR, and sales. So, make sure you hit that subscribe button to never miss an episode!

Episode 95: Exploring Brand Awareness a Conversation Katrina McKinnon

September 27, 2023 No Comments

Katrina and I delved into the significance of brand awareness, especially in the coming months. We both agreed on the crucial role of authenticity in building brand awareness. In this digital age, it’s essential for businesses to represent themselves accurately online. We noted that people prefer buying from other people, and content created by individuals with an authentic voice resonates with audiences.

Episode 95: Measuring and Amplifying Brand Awareness

September 20, 2023 No Comments

In the world of marketing, data is king. It’s crucial to track metrics such as website traffic, social media engagement, and brand mentions to gauge the effectiveness of your brand awareness strategies. These metrics serve as a compass, guiding you towards what’s working and what needs improvement.

Episode 94: Building Brand Awareness Strategies

September 13, 2023 No Comments

In the digital age, social media platforms such as Instagram, Facebook, and LinkedIn have become powerful tools for connecting directly with your audience. By consistently producing high-quality, informative, and entertaining content that aligns with your brand values, you can significantly increase your brand awareness.

Category: Marketing 101 for Small Business Owners

Episode 102: How to Stick with Your Business Goals All Year Long

Episode 101: How to Execute SMART Marketing Goals for 2024

Episode 100: Setting SMART Goals for Business Growth

Episode 99: Marketing Insights with Nathan Yeung

Episode 98: Closing the Loop of Sales Strategies vs Marketing Tactics

Episode 97: From Amplification to Reputation: Navigating Marketing and PR

Episode 96: Unveiling the Distinct Dance or Marketing vs Advertising

Episode 95: Exploring Brand Awareness a Conversation Katrina McKinnon

Episode 95: Measuring and Amplifying Brand Awareness

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