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Category: Marketing 101 for Small Business Owners

Episode 154: Turning Priorities into Action – Creating Action Steps and Task Lists

Episode 154: Turning Priorities into Action – Creating Action Steps and Task Lists

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the importance of transforming three-month priorities into actionable steps for effective goal setting. She outlines strategies for breaking down larger goals, setting deadlines, tracking progress, and maintaining accountability. Philippa also promotes her upcoming Empower Her program, offering a special discount, and announces a holiday giveaway to engage listeners. The episode provides practical advice for entrepreneurs to achieve their business objectives, emphasizing the value of a structured approach to goal setting and the benefits of community support.

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Episode 153: Dream Big – Creating Your 10-Year, 3-Year, and 1-Year Goals

Episode 153: Dream Big – Creating Your 10-Year, 3-Year, and 1-Year Goals

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the essential practice of setting business goals. She guides listeners through a structured approach, emphasizing the importance of dreaming big with ten-year, three-year, and one-year goals. Philippa encourages entrepreneurs to envision their long-term aspirations and break them down into actionable steps. She also highlights the significance of reflection and adjustment in the goal-setting process. Additionally, Philippa shares details about an upcoming holiday giveaway and the Empower program launching in January 2025, offering a discount for early sign-ups.

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Episode 152: The Importance of Clear Goals and How to Set SMART Goals

Episode 152: The Importance of Clear Goals and How to Set SMART Goals

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer underscores the importance of clear business goals and introduces the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. She elaborates on each component, providing practical examples to help entrepreneurs set effective and actionable goals. Philippa also announces an upcoming group session in January 2025, offering a discount for early registration. The episode aims to equip entrepreneurs with a structured approach to goal setting, fostering business growth and success.

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Episode 151: Your Customer Journey Questions, Answered!

Episode 151: Your Customer Journey Questions, Answered!

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.

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Episode 150: Turning Prospects into Loyal Clients – The Decision and Retention Stages

Episode 150: Turning Prospects into Loyal Clients – The Decision and Retention Stages

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the crucial decision and retention stages of the customer journey. She offers strategies for converting prospects into loyal clients and maintaining these relationships post-purchase. Key tactics include clear call-to-actions, personalized follow-ups, exceptional customer service, and loyalty programs. Philippa emphasizes the importance of nurturing client relationships for long-term business success. Additionally, she announces the upcoming launch of the Empower program’s group sessions in January 2025, inviting listeners to join and connect with fellow entrepreneurs.

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Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

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Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

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Episode 146: Your Mission & Vision Questions, Answered! (Uncovering Your Business Purpose)

Episode 146: Your Mission & Vision Questions, Answered! (Uncovering Your Business Purpose)

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer leads a special Q&A session on the importance of mission and vision statements for businesses. Philippa clarifies the differences between these statements, offers practical advice on crafting them, and underscores their role in guiding daily actions and long-term goals. She also discusses the value of sharing these statements with clients to connect with the brand’s values. Philippa hints at future topics, including her personal experiences with burnout and the customer journey, and invites listeners to book a discovery call to align their business with their purpose.

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Episode 145: Living Your Mission & Vision: How to Align Your Business for Impact

Episode 145: Living Your Mission & Vision: How to Align Your Business for Impact

In this episode of the Empower Business Accelerator podcast, Philippa Channer underscores the pivotal role of mission and vision statements in business operations. She explains how these foundational elements should guide decision-making, hiring, partnerships, and product development. Philippa offers practical advice on breaking down vision statements into achievable goals and creating actionable plans. She shares examples of businesses like TOMS Shoes and Warby Parker that effectively align their actions with their core values. The episode concludes with an invitation for listeners to join a Q&A session and book a free discovery call for further support in aligning their business with their purpose.

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Speaking Engagements

Digital Marketing For Faith-based Organizations By Philippa Channer

Networking Tips and Best Practices

Company Listing

Visit Montgomery

Design Rush

Professional Networking Alliance

Written Interviews

Your Business, My Content Strategy - Channer Consulting

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Marketing for Small Business Owners

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Channer Consulting Spotlight Series

Meet Philippa Channer

Podcast Interviews

Creating Social Media Strategy that Works with Philippa Channer