Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer…
Yes, you heard that right — this show has been rebranded from the Empower Her Business Accelerator to the Clarity to CEO podcast! As this community has grown, so has the focus of the show. We’re still having the same meaningful conversations around strategy and leadership, but now with a sharper CEO lens.
This month, we’ve been deep-diving into your business vision and annual planning. In Episode 213, you mapped out your long-term vision. In Episode 214, you set bold 12-month goals. Now, it’s time to connect those dots. Today’s episode is all about alignment — making sure your offers, marketing, and schedule are working in harmony to move you toward the business and life you want.
(00:00) A New Chapter: Welcome to Clarity to CEO
Philippa introduces the rebrand and why the podcast has evolved. The focus is clearer than ever: equipping women entrepreneurs with practical tools and strategy to lead with clarity and purpose.
✨ Action Step: Reflect on how your identity as a CEO is shifting and evolving. Where do you want to lead from this year?
(02:00) Why Alignment = Momentum
Without alignment, goals remain ideas. When your offers, marketing, and time all work together, your business gains traction — and you feel lighter, more focused, and energized.
✨ Action Step: Journal about how your current business structure feels — is it smooth or strained? That feeling is a direct signal of alignment or misalignment.
(03:00) Start with Your Offer
Your offer is the foundation for your revenue — it needs to reflect your goals, not just your audience’s preferences. Philippa challenges the norm of building offers solely around client budgets, reminding us to prioritize sustainability and growth.
✨ Action Step: Ask yourself:
- Which offer aligns with what I want to be known for?
- Which supports the life I want this year?
- Which has the most potential to grow with me?
(05:00) Align Your Marketing Strategy
Marketing shouldn’t just be “content for content’s sake.” It should point directly to your main offer and reflect the transformation you provide.
✨ Action Step: Audit your current marketing. Does it:
- Speak to your ideal client’s real problem?
- Include a clear call-to-action?
- Lead people toward your signature offer?
If not, it’s time for refinement.
(06:00) Sync Your Schedule with Strategy
A well-aligned business doesn’t just have the right offer and message — it’s built into your calendar. Philippa explains that most solo leaders get stuck because their schedules don’t support their goals.
✨ Action Step: Block time for marketing, sales, and delivery. Add CEO time to your calendar — not just in your mind. Structure is your secret weapon.
(07:00) Use Weekly Themes to Stay Focused
Introducing the concept of weekly themes — a structure to keep you intentional each day. Philippa shares a sample layout (e.g., Mondays = Admin & Planning, Wednesdays = Client Delivery, etc.) and encourages you to customize it based on your energy and priorities.
✨ Action Step: Try assigning a theme to each weekday. Use this to guide your focus and reduce decision fatigue.
(10:00) Monthly Alignment Reviews
Alignment is not a “set it and forget it” concept. Philippa encourages a monthly check-in to reflect on your offers, messaging, time, and overall energy.
✨ Action Step: Add a monthly CEO Alignment Review to your calendar. Ask:
- Am I spending time where it matters most?
- Are my offers still aligned?
- Is my marketing connecting with the right audience?
(12:00) Final Encouragement
If your business feels off — scattered, overwhelming, or stagnant — it’s probably a signal to realign. You are the CEO, and that means you have full permission to adjust and shift.
✨ Action Step: This week, take time to revisit your offers, audit your marketing, and rework your schedule. It’s never too late to realign, and doing so will create more ease and clarity across your business and life.
Next Week on the Podcast:
Join me for a personal reflection on how I’m growing as a business owner this year. I’ll be sharing lessons from the past year, both professionally and personally. It’s going to be heartfelt, real, and full of insight — you won’t want to miss it.
✨ Special Announcements & Links:
🚀 Free 30-Min Discovery Session: Book your session here
🧭 Content Clarity Canvas Workshop – January 22nd
A 3-hour workshop to build your content pillars, define your brand voice, and craft a strategic content plan.
📌 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn
📧 Get in touch: [email protected]
